Speaking From Stage To Market Your Website and Multiply Your Profits

Posted on 03. Oct, 2013 by in Business Model, Events, Jewels of Wisdom

Do you have a product, membership site or service you’d like to sell on a larger scale?

Speaking from the stage can make a huge difference to your ability to build relationships and get your message across quickly.

It has far more impact than a written sales letter ever could deliver, and as a result you can expect much higher conversion rates to your audiences. this has been proven time and time again.

Key considerations are which audiences that might be a good fit, getting your foot in the door to speak to them and tailoring your presentation and your sales pitch to target them!

In this post let’s examine some fundamentals of speaking. There are 2 possibilities when speaking:

Being a guest speaker at others’ events

We recommend starting by speaking at others events, since setting up your own initially can be costly and time intensive, especially if you haven’t done it before. Marketing and promotion to get enough people in the room can also require substantial investments in time and money. All of this detracts from what your main purpose should be, which is to deliver a powerful and compelling presentation.

Obviously, speaking at someone else’s event usually goes hand in hand with profit sharing any of the sales you do make, but it is a good tradeoff, especially if you’re just getting started. As you get more experience and generate more sales, you should ideally aim to speak at your own independently run events.

Running your Own events

Nothing sells better than your own event since your own attendees know, like and hopefully trust you! You can control the environment, timelines, change your offer to suit the audience and generally have alot more flexibility as compared to someone else’s event.

Structuring Your Killer Presentation

The structure of your talk is critical to getting your attendees to take action. A great talk will make people feel they’ve been educated but also feel compelled to take you up on your offer. Here’s a formula that has made us alot of money. We follow it by the book and it never fails to produce some great conversions.

  • 10-15 minutes – introducing you and building your credibility

You want to be telling people why they want to be listening to you. Daryl and I talk about when we were just where you are. We then  say ‘here’s why you should listen to us’ and tell them the story of where we were, where we have come from, and now where we are now. We provide proof of what it is that we now do, since we’re really selling the ‘Lifestyle’.  We show photos of the lifestyle. When we travel we deliberately take photos and videos for our promo material.

Proof and credibility can also come from being on another person’s stage, so  don’t be afraid to have the person introducing you to say during the introduction.  Some people will be fine and will read it; others won’t use it at all.

  • 30-60 minutes of content (structured like your free content page, ie., steps or keys to success)

You want to model your free content page on this concept:

  1.  Here’s the problem
  2.  Aggravate the problem
  3.  Provide a solution
  4.  Provide proof
  • 15-20 minutes close

You’ve talked about the solution. Tell them,  if you want to take this further, and x is great for you – here’s how you can take it to the next step.

Whoever has been interested in your talk at this point would be prime candidates for listening to your offer.  This is also a good point to transition to your offer.

Make sure you have timed your talk.  This is a mistake that newbie’s do.  Do not go over time! If they say you have 60 minutes, and you get to 45 minutes and you haven’t got to all your content yet…. start your close immediately! NEVER run out of time to do your close.

We print out our PowerPoint slides and write a time on the PowerPoint slide so we know where we are in our talk. Don’t surprise yourself at the end and run out of time.

Generally people choke on the close and they’ll subconsciously try to avoid the close. The best way to get this smooth is to practise it on someone before you get up on stage.

We’ve spoken from the stage successfully and many of our students have also been successful spreading their message in front of audiences. It’s not that daunting once you’ve done a few!

Join us at the next 4 Day workshop (free entry for all clients of ours) where we teach you other proven strategies to market and monetise your web presence. It’ll be the best workshop of its kind that you’ll attend!

Click the image below to register:

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