How To Build a Great Relationship With Your List

Posted on 07. Dec, 2012 by in Internet Marketing, Jewels of Wisdom

So you’ve started building a list? Fantastic! That’s the first step to a successful online business. Keep building the list, but you need to start thinking how you can grow, nurture and enhance your relationship with your list. This is the real key to online success.

The relationship with your list is far more important than how many are actually on there! Having 100 responsive people is far more valuable than 10,000 none of which even opens up an email.

So here’s a quickfire list of proven strategies you can implement to build your relationship, so the next time you decide to pitch your product or event, you’ll be speaking to a sizzlingly responsive (and not ice- cold) list!

Strategies:

  • Provide lots of good quality free content that adds value to your audience
  • Recommend and endorse only things that are good quality and great value
  • Survey your list regularly
  • We use www.surveymonkey.com
  • Ask others to donate free gifts that you can give you list
  1. Look for people who might want to provide that stuff to your list
  2. Why would people want to do this?
  3. Because they want to grow their list
  4. You’ll be surprised at who will give you free stuff – just because they want to get their brand out there
  5. Eg., car rental place – was trying to step out from the big players – he asked who was his client – it was someone who was only staying a day in Perth and then driving down south to Margaret River – he asked himself what do they want – then he put together a package based on the suppliers he would find on the route – he said I have people hiring a car and they are coming your way – wine tour, places to eat and stay – do you have anything I could give to them – some said no – some said yes – and he gave a gift pack to people hiring his cars – he stood out from the AVIS and BUDGET.
  6. You can do this with your list online – you want to be OUTSTANDING IN THE MARKETPLACE
  7. We do this with our faculty members – we don’t claim to know everything about internet marketing – we want to know who knows the stuff – and they get business from our members
  8. This adds value to members – it took us a while to find the right people – we had faculty members who didn’t perform and asked them to leave – you need to keep in mind what do your list want – if we bring them in – we need to see how we can give them a win out of the relationship too.
  9. Ask yourself who you could promote in a particular area that you are not interested in promoting. That will go the other way as well – that will give you access to their list as well.

Ask people in your niche to donate:

  • Workshop tickets
  • eg., Paul Blackburn – we asked for Mental Toolbox tickets – it is an outstanding workshop – so it is good value
  • We fully believe in this program and willing to put our reputation on the line
  • How are we going to do this where it works for everyone – he gets more people into his list – and those people will do more stuff with him – everyone wins
  • Discount vouchers
  • Eg., the Clarksons – they don’t give away tickets to their workshop – they raise money for the Starlight Foundation – it is one of the purposes for their workshop – and you get heavily discounted tickets for a donation which goes to Starlight Foundation
  • If you know that you are paying $200 going to charity, you say that’s okay and will go
  • Webinar invitations
  • Reports, audios, videos, books
  • If you get an author who knows what they are doing – they will provide you with a hard copy book to send out to their clients – would this be good?
  • If you get a book in the mail with an inscription saying – “Hi John, read this really cool book and I also got you 2 free tickets to a workshop – thanks and regards, Andrew”
  • If you can’t come up with the cost of the postage – send an email – I have this great gift if you want to cover the cost of postage
  • Free trials
  • I have this xxx if you want to trial it for 30 days – check it out for a month – if you like it them you’ll be charged for the next month
  • Free samples
  • We find that some of the bigger organisations have marketing budgets to give these free samples – JUST ASK

BUILD THE RELATIONSHIP

  • Send media mentions, testimonials, case studies of successful clients
  • Do case studies – tell the people on your list your client’s success stories
  • Invite them to teleseminars or webinars
  • Use multiple media (email, hard mail, SMS, text, video, audio, live pre-recorded, Facebook, Twitter, etc)
  • Do lots of different ways of contacting them
  • Offline has a far greater close rate than online – but it generally has an expense connected to it
  • Do a mix of things – do an email, follow up with an SMS (this can be automated), send a video / DVD in the email, or newsletter, then follow up with ads on Facebook
  • You can also prep people via different methods – eg. SMS – let them know that something is coming by email
  • This gets you a better response

Andrew and Daryl would like to teach you how they personally built a huge list plus made $250,000 in their first 12 months online. They are known for having fantastic relationships with their clients and share their system at their 4 day workshop. The next one is in February from the 22-25th at Surfers Paradise on the gold Coast. If you’d like to learn directly from Andrew and Daryl, secure your tickets here!

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