Archive for 'Jewels of Wisdom'

Speaking From Stage To Market Your Website and Multiply Your Profits

Posted on 03. Oct, 2013 by .

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Do you have a product, membership site or service you’d like to sell on a larger scale?

Speaking from the stage can make a huge difference to your ability to build relationships and get your message across quickly.

It has far more impact than a written sales letter ever could deliver, and as a result you can expect much higher conversion rates to your audiences. this has been proven time and time again.

Key considerations are which audiences that might be a good fit, getting your foot in the door to speak to them and tailoring your presentation and your sales pitch to target them!

In this post let’s examine some fundamentals of speaking. There are 2 possibilities when speaking:

Being a guest speaker at others’ events

We recommend starting by speaking at others events, since setting up your own initially can be costly and time intensive, especially if you haven’t done it before. Marketing and promotion to get enough people in the room can also require substantial investments in time and money. All of this detracts from what your main purpose should be, which is to deliver a powerful and compelling presentation.

Obviously, speaking at someone else’s event usually goes hand in hand with profit sharing any of the sales you do make, but it is a good tradeoff, especially if you’re just getting started. As you get more experience and generate more sales, you should ideally aim to speak at your own independently run events.

Running your Own events

Nothing sells better than your own event since your own attendees know, like and hopefully trust you! You can control the environment, timelines, change your offer to suit the audience and generally have alot more flexibility as compared to someone else’s event.

Structuring Your Killer Presentation

The structure of your talk is critical to getting your attendees to take action. A great talk will make people feel they’ve been educated but also feel compelled to take you up on your offer. Here’s a formula that has made us alot of money. We follow it by the book and it never fails to produce some great conversions.

  • 10-15 minutes – introducing you and building your credibility

You want to be telling people why they want to be listening to you. Daryl and I talk about when we were just where you are. We then  say ‘here’s why you should listen to us’ and tell them the story of where we were, where we have come from, and now where we are now. We provide proof of what it is that we now do, since we’re really selling the ‘Lifestyle’.  We show photos of the lifestyle. When we travel we deliberately take photos and videos for our promo material.

Proof and credibility can also come from being on another person’s stage, so  don’t be afraid to have the person introducing you to say during the introduction.  Some people will be fine and will read it; others won’t use it at all.

  • 30-60 minutes of content (structured like your free content page, ie., steps or keys to success)

You want to model your free content page on this concept:

  1.  Here’s the problem
  2.  Aggravate the problem
  3.  Provide a solution
  4.  Provide proof
  • 15-20 minutes close

You’ve talked about the solution. Tell them,  if you want to take this further, and x is great for you – here’s how you can take it to the next step.

Whoever has been interested in your talk at this point would be prime candidates for listening to your offer.  This is also a good point to transition to your offer.

Make sure you have timed your talk.  This is a mistake that newbie’s do.  Do not go over time! If they say you have 60 minutes, and you get to 45 minutes and you haven’t got to all your content yet…. start your close immediately! NEVER run out of time to do your close.

We print out our PowerPoint slides and write a time on the PowerPoint slide so we know where we are in our talk. Don’t surprise yourself at the end and run out of time.

Generally people choke on the close and they’ll subconsciously try to avoid the close. The best way to get this smooth is to practise it on someone before you get up on stage.

We’ve spoken from the stage successfully and many of our students have also been successful spreading their message in front of audiences. It’s not that daunting once you’ve done a few!

Join us at the next 4 Day workshop (free entry for all clients of ours) where we teach you other proven strategies to market and monetise your web presence. It’ll be the best workshop of its kind that you’ll attend!

Click the image below to register:

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What, Why & How To Succeed And Profit From Joint Ventures

Posted on 25. Sep, 2013 by .

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Joint Ventures are one of the main strategies we’ve used to grow our business into a 7 Figure business. Whenever we 80/20 our marketing strategies, Joint Ventures almost always reach the top!

When you have a product that you’ve worked hard on, and someone else can profit from them by a simple mailout to their list, JVs are a quick, easy and powerful way to create win-win relationships.

We’ve used Joint Ventures to promote and market our events, membership sites, ebooks and coaching. They’re also highly cost effective and if you’ve picked your partners and audiences carefully can have a good conversion rate, since there is usually a good relationship that exists between your JV partner and their list.

So lets look at some fundamental concepts if you’re new to the idea of Joint Ventures.

Why do joint ventures with list owners?

• It’s easy to find your customers

• It becomes a targeted list

  •  They are generally qualified buys
  • They have proven before that they are interested in the topic
  • It makes your chances of getting a sale a lot greater

• Value of relationship vs. cold calling

  •  You can ride off the existing relationship the JV partner has with their list
  •  If you do a JV with someone who has a bad relationship with their list – your relationship with them can sour
  •  You need to think about the quality of the list
  •  How responsive is the list?

• Provides credibility via association with “trusted friend and advisor”

• Low cost marketing

  •  The money is paid after the sale has been done
  • This helps your cash flow
  •  You don’t necessarily have to pay the JV partner – they sometimes just want to know that you are looking after their clients
  •  Some JVs are not allowed to take money
  •  Sometimes these are government departments

We’ve done things where we’ve provided service to government departments, and we said we’re happy to pay you a part of what we make. They can’t take it because it is seen as a bribe.

What makes a good JV partner?

• Relevance to your topic

• Complementary rather than competing

  • If you are their competitor – make your offer or what you are talking about so that it complements what they are doing – rather than seeing you as a competitor!

• Size of list

  •  Access to a large list is fantastic
  •  But what makes it valuable is the size x the relationship with the list

• Relationship with their list

  • The relationship of the list is very key to your success with a Joint Venture!

• Willingness to JV with you

  • You may need to step some people through the benefits of a Joint Venture.

 

Where and How To Find List Owners

• People you know

  • Write down a list of everyone who might be worth approaching for a JV.

• Associations

  •  Approach the relevant associations that are in your niche

• Free publicity – people approach you

  • Look at newspapers, articles – keep your ears open for people who may have a list
  • When you get free publicity you get known and people will start approaching you

• Expos

  •  A good way of doing expos is to get a stall
  •  Go around and talk to each of the stall owners. Let them know you do, exchange contact details and follow them up after the event.
  •  Some of our students have done this and come away with 50-60 hot JV leads
  •  So long as you are not a direct competitor – they will love to talk to you

• Online – sellers of eBooks, site owners, forum or blog owners

  • Approach them in a personal way and make it a win for them aswell.

• eBay is often an overlooked opportunity

  • it is a transparent platform and you can see who are the top sellers in eBay over the rest of the sellers
  •  Find the top sellers in your niche or related niche’s and see if they’d be open to doing a JV of sorts.
  •  Eg.: Handbags – www.becomestylish.com – go to eBay and find the top sellers on eBay and approach them. Ask them what is the only way that you can compete with your opposition. Tell them “If I could give you something that would make your sale more likely against your competitor or if could I give your customers something to make your product more attractive to them, would you be interested in teaming up?” It is low cost to you but perceive high value to them.

• Www.Technorati.com – this is a search engine that ranks blogs. You can find the top blogs in your niche and they may want you to do articles for them.

• Buy the list

  • You can do this on www.flippa.com – buy a site that has a big volume of traffic each month
  •  Or buy a site that has a list
  • And tell them about what you have on your site

How to approach list owners and what to offer

• Go in with the attitude “I’m giving you something of value here”

• Don’t always need to offer an affiliate link

• Understand what’s in it for them – great free content for their members
o Do some research about the potential JV
o Craft an offer that is likely to hit the spot for them

• Make it easy for them to participate
o Do all the work for them – they just need to send out the autoresponder
o The chances are you are more likely to get a YES if you handle most of the workload for them

• Wherever possible, collect the money and you pay them
o Where you control the money is better for you
o At times the money doesn’t always make it to you at times

How to approach the JV’s list

• Send an email series with a link to your landing page
• Email series with link to an event (teleconference, webinar, workshop) where you sell your membership site
• Interview (with a call to action to join your membership site), promoted to JV list via email, blog, social media
• Launch your membership site to several lists at once with special bonuses
• Give them a DVD or CD (with a call to action to join your membership site) to put in their hard copy newsletter
• Give an eBay seller or retail store owner a DVD or CD to include as a bonus with their products
• Give vouchers for one month free membership to a JV who sells a big pack
• Give vouchers for one month free to a JV who regularly sees your clients (eg., a Naturopath)

  • Eg., if you have a membership site – www.parkinsonsrecoveryprogram.com – and you have a practitioner who sees your client regularly – they could recommend the product as a free trial

There is a 2 day workshop on Joint Ventures in Our Internet Secrets, make sure you check it out!

So there you have it, some key principles and tips that have been highly profitable for both our clients and for ourselves.

Come along to our next 4 Day workshop, the breeding ground for some of the most profitable Joint Ventures we’ve ever seen! You just never know who you’re going to meet.

 

Free tickets to our FINAL event of the year, click below:

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Annette Corrie How I Turned My Passion in Fashion Into Passive Income

Posted on 05. Sep, 2013 by .

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Annette won the audience over at our 4 Day workshop with her story on how she tripled her income which allowed her to spend more time on the beach drinking pina colada’s!

She used to work in the fashion industry, was in a huge amount of debt, had 2 mortgages and worked really long hours.

Overnight, her company went out of business and she was out of a job!

She then started a wedding planning and fashion design business, and things started to take off… until she fell into the same trap of trading time for money.

Hear how she transformed her business model and lifestyle!

Annette’s top tips:

  1. Descriptive URL and one Purpose
  2. Build a database
  3. Increase your Price
  4. Emotional Selling
  5. Products that can be bought online
  6. International product
  7. Systemise and Automate

She explains each of these in detail, so be sure to pay attention and have a pen and paper handy to write down your distinctions!

As a result of learning from Andrew and Daryl’s teachings, Annette:

  • Profits from her passion, even though she has no IT or tech experience whatsoever!
  • Made $24,000 after attending the OIS workshop
  • Built an auto pilot business on clickbank
  • Dropped from working 6 days a week to 2 days a week, but makes more money
  • Is able to travel the world and make sales while she’s having a great time
  • Has the means to feed her serial shopping addiction!

If you’d like to experience the event that transformed Annette’s life, you’re in luck.

Andrew and Daryl are for the last time this year, hosting one of their amazing (and free) 4-Day events from 8-11 November on the Gold Coast. Do whatever you have to do, but make sure you get there!

Register Your FREE Tickets Now!

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How To Fail Like a Champion – What To Do When Things Go Wrong In Your Internet Business

Posted on 03. Sep, 2013 by .

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Failure is an integral part of your success and everyone has to experience it at some point. Today we want to look at managing failure and ask “how do successful people manage failure?”

Hello, Andrew Grant here with a special guest post today!

Whatever path you choose in life, you’ll have to deal with roadblocks and challenges. Having owned and run several successful businesses and having helped clients in all industries succeed, one of the key attributes is learning how to ‘fail’ like a champion!

Today I’d like to share some key thoughts on the topic of embracing failures as part of your journey.

Over time I’ve had a number of people coming to me and they’ve been disappointed that things haven’t worked – even though they have done everything right. They’ve followed the system – but it didn’t work.

The difference between success and failure – is how you manage yourself at this point.

How you fail and manage this failure gives you the foundation for how you succeed in the future. In other words – how you manage failure is your measure.

When we use the word failure – this is what we are talking about. If you have a successful mindset you are probably not relating to this word at all. The real successful people – relate to failure – as another step in the process. It’s not an end in itself.

To give you an example of this:

• The inventor of the light bulb – Thomas Edison – is reported to have tried over 2,000 different ways of making the light bulb work.

• I want you to think back yourself – when was the last time you tried something 2,000 – getting 1,999 failures and were still encouraged to move onto the next step?

• How does someone like Thomas Edison – keep going 2000 particularly if someone is saying that it can’t be done.

• There are a whole bunch of reasons why Thomas Edison could have given up – but he didn’t.

• “I’m not discouraged because with every wrong step I’ve just found 10,000 ways to make it work!”

• Many of lifes failures are because they did not realize how close they were to success before they gave up.

How can some people make Internet businesses work – and other people don’t?!

Daryl and I give say 10 people a step by step process – and there will be 10 different interpretations of what we have said. People interpret what they want to into things and put their own slant on it. This is not a bad thing – it’s what makes us unique. If you give a song to 10 artists – they’ll interpret it in 10 different ways

When it comes to a process or formula – sometimes the slant or access we put on that formula has a crippling effect to the outcome of that system. I ask people – how much is your success due to what you know or what you think you know and your attitude. 90% comes down to your mind set.

The how to is a small part of the overall success – so if you are bringing your headspace to it with the right attitude – then you need to understand that this is a big part of your success factor. Sometimes it’s not just good enough to do the steps, you have to do the steps with the right intent. Understand failure is part of that.

Daryl and I tell you when launching into a new niche – out of 20 possible ideas when we are originally brainstorming – 1 is a goer. When we put those 20 down on paper – we think they are all great. In fact, some that generally fail – I often think are fantastic. Inherently, we have 19 failures to one success. You want to fail small and quickly and roll out and consolidate on the big winners.

Recognise that you are going to have some failures – and not everything is going to work. Don’t get hung up on the failures and don’t take it personally and certainly don’t take it as an indictment of who you are! Champions know they are champions – they have a belief that they have failed in an attempt at that point – but they are not a failure.

How do you think about yourself when something fails – do you think “I am not very clever” or “I can’t do this”? Where is your head when you can’t get something to work for you? Most other people look outside themselves and blame others. Don’t fall prey to the victim mindset. It doesn’t serve you and does not exist in a successful persons mindset.

Whenever you do something new or challenging and get outside your comfort zone – this is when this stuff crops up.
This is certainly true for Daryl and I. For me – being in business is one of the best personal development courses out there. If you really want even more of a challenge go into business with your partner!

We have a couple of processes to identify the problem and to change it. One we use and endorse is described below:
This technique is a 7 step process.

Once you identify an issue – that goes a long way towards solving it – we find it super charges the results if you change it and replace it with something else. this is because unless you shift the problem at a subconscious level you don’t make much change.

The Sedona Method works very quickly and another method is time tracking – it is a longer method, but works very effectively. The first time I did this I felt it was too easy – and couldn’t possibly have worked. It makes a huge difference – don’t be surprised though if at first it doesn’t feel like it has made a difference.

Get into a relaxed state – into your alpha or meditative state – you need to have time to spend on you, in a place where you can’t be interrupted.

If you identify that the belief is not still serving you, you can change it using the Sedona method:
1. Describe the emotion (eg frustration, shame)—what does it look like, how big is it, what colour is it?
2. Put your hand on where the emotion sits in your body. It may be a grey thing – clutched around your throat – or a heavy basketball in your stomach – or a restricting wetsuit.
a. Visualise it
b. In a meditative state – really experience it as something real
c. Then answer these questions:
3. If you were given the opportunity to let this feeling go, could you?
4. If you were given the opportunity to let this feeling go, would you?
5. If you would let it go, when would you?
a. If 3, 4 and 5 is yes – go to step 6
6. Use a symbolic way to let go of that feeling – feel yourself and visualise yourself getting rid of it.
a. Once you’ve done that it’s important to fill the vacuum with something.
b. Use a symbolic way to replace the old feeling with a new feeling, to fill the vacuum
c. If you don’t replace it with something else – it will come back.
7. Repeat the process if the feeling has moved but is not yet positive, eg moved from fear to anxiety.
a. Sometimes you have diminished it – but it’s still negative
b. Go through the steps again and work on the new feeling and replace it with a positive one

It can be done in 10-15 minutes. I use this and it makes a world of difference.

Remember, if you are not failing – you are probably not doing anything!

To me that is scarier than not doing anything!

A FULL Day of Mindset Training with Me

From the 8th-11th November, Daryl and I will be sharing with you the system that has enabled us to create a successful business (so you don’t have to fail!!!).

If you come along, follow the steps Daryl and I will teach, you’ll give yourself a great chance of getting ahead and learning from our failures! I can guarantee it will be worth your while. Secure your seat NOW as tickets are getting gobbled up quickly! On Day 4 we spend nearly the entire day on mindset.

I look forward to seeing you there!

andrew

 

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Adam Gibson How I Gained 75% of My Time Back And Tripled My Clients

Posted on 27. Aug, 2013 by .

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Adam’s business in the natural health industry had always made him money, but as Adam’s priorities shifted he started a family and wanted to start decreasing stress in his life – he knew there was a better way.

Adams’ dilemma was one many businesses face – having large amounts of profits coming from a few key clients, being tied down in the business, and dealing with stressful clients. His business was not scaleable, and with a growing family, Adam found he didn’t have the time he wanted.

Adams journey is a powerful lesson for anyone looking to scale their business, earn more money with less effort!

You can listen to some of the fantastic results Adam has achieved in the video.

Here are some of the  key lessons Adam has learned in his journey:

  • Challenge yourself on how much you are worth. Don’t be tied down to your own pre-conceived ideas. How much value could you add to someone using your product/ service? What is that really worth?
  • Systems are critical for freeing up your time as an entrepreneur. If thats not your skill, find someone who does it well and hire them!
  • Go and reward yourself for small (and big) victories. This is an awesome way to positively reinforce all your hard work and gets your eager to achieve your next target!
  • Let go of all your preconceived ideas and notions when getting high level mentoring and coaching. Those that are doing what you want to do have the ability to see what you need to be doing. Listen to them, action it and don’t resist!

Would you like to be challenged to take your idea and turn it into an online income stream?

For a limited time, get you FREE 4 day workshop tickets by clicking on the ticket image below.

Come and listen to more inspiring business builders just like Adam.

See you there!

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How I Gained 75% of My Time Back and Tripled My Clients

Adam Gibson

I’ve been a member, I’ve been involved with Andrew and Daryl for some time, but also in their high level coaching program called Millionaires Club – I don’t know if you’ve heard about that yet but you may do – which was officially about a year ago. So officially, I kind of finished my involvement a year ago. I’m not going to stand here and tell you about making millions of dollars because that hasn’t been the focus for me and I’ll explain why.

Twelve months ago I finished the program. What the business looked like? I help natural health practitioners, sometimes physical therapist, integrated GPs, but mainly natural health people run a better business, make money and really help them value themselves and get themselves and give them what I call the a soap box. I give them a platform to stand on to help them be as good as they can be in the community.

It’s my strong belief that natural health is a way forward typically from a preventive health point of view. That sort of message needs to be out there. What I do is help practitioners position themselves to connect their solution with people like Isabel who need the help. I put those two things together. That’s what I see as my role.

However, this is what life looked like. Money wise I was making a really good living. I was charging about $10,000-$12,000 a year, which I thought at the time was great. I have about 30 clients and that adds up some good money. Typically, when you run your own business or being 9 to 5 and sort of done the traditional style of business, that looks great for the first while and it was until you get to a point when you think, “You know what, I’m kind of shackled to this.”

One of my big values is to have all the freedom and have a great lifestyle and I realised that having 30 or so clients didn’t give me that lifestyle I was looking for long-term. My motto is live life unleashed. It was about two or three years of running in about that level of 30 odd clients, I really realised I wasn’t living that way, which started to feel completely incongruent and it upset me greatly. I feel I’m out of congruency with something and I’m not living up to my values. Life just tends to look like shit all of the sudden. I got to change it. I can’t put up with it.

The frustration with that model was there’s high emotional output to only about 30 people, 30 health practitioners. How many people know a health practitioner who is fantastic on what they do, absolutely shocking at business? Very, very common, right? So, the need for what I was doing is huge but my capacity was very small, 30 people. I was delivering something every month.

Personally, I felt like I got very involved with clients, they’ll keep me up at night like a heart share was there, which is one of my strengths but also I was losing sleep. So, it wasn’t scalable. I could see that worldwide there’s this epidemic and preventable health issues going on and I’ve got 30 clients I had all making scalable.

Then Andrew and Daryl came into my life. We knew each other through various coaching groups. You guys may be here for this reason yourself now, is it? You got anything in your head. I really need some help for the right people to come along and speed this process up or give me a piece of the puzzle. I was thinking that way and I was returning from a workshop in Sydney and sat down in my seat in the flight and I looked across the aisle and there’s these two sitting there.

“Hey guys,” and chatted, “What’s happening with you? How do we get mentored by you guys now?” I asked the question, I put it out there. One thing led to another and I ended up in their group like this very shortly afterwards. Synchronicity or whatever works for me I guess.

One of the things these guys did for me which was profound was they pushed me. You know you get pushed out of your comfort zone? I think they pushed me into a new comfort zone which was important. You don’t want wise to be uncomfortable about going to a new comfort level. Always working from a paradigm of “I’ve got 30 clients and they need me so much that they can’t do it without me,” and they really challenged me on that.

Andrew particularly just nailed me on it and he said, “Mate, look at this really seriously.” He really challenged me on that notion and it really put me on the spot. But I went with it and I surrendered to the process which is my recommendation for you. If you’re going into one of these programs, just be in it completely, don’t pre-judge it. Don’t think, “I can do it better.” Don’t change it, just surrender to it, and go with it. I discovered new ways of doing things, which is really cool.

They also challenged me on how much I was worth. I’ll show you the results of that equation in a minute. I learned I didn’t have to do it myself because I tend to do things the hard way. I’m one of those guys that like to beat the head against brick walls until you see a gap in the bricks. Andrew and Daryl taught me that there’s a system. Just follow the system, it’s very simple.

What I did was systemise the program and for me doing this is it nails you like a plane taking off, you’ve got to give full throttle to get off the ground and in the air. Once you’re in cruising altitude you can pull back a bit. So it’s a tough thing for me, I found it difficult because it took a lot of discipline.

Systemising stuff is like having my teeth pulled for me. I really didn’t find it much fun. But I did it for a short while and created a system that was then was scalable and replicable. I created what we call now the fast track system, which is $5,000 or $6,000 program. It doesn’t involve my time, so it’s a fully leveraged system. I also created a membership site called the Hidden Profits Kickstart. Again, it’s my material but none of my time involved.

My personal time went from $12,000 into $24,000. So, all of a sudden they challenged me to be with that and all of a sudden I was with that. People have wound up happily prepared to pay me that for giving what I used to give away for $12,000 was now $44,000. That’s not necessarily about the money by the way. It’s about valuing one’s own knowledge and worth.

The first thing you do when that happens is go buy a sports car, which isn’t necessarily the right investment advice, but it’s the truth. That was a cool thing to reward myself.

It’s an interesting thing. I joined a whole bunch of new members up in June last year on this fast track system. I’m selling a lower level system that now I had leveraged. I could take as many new clients as we wanted. I got this $100,000 rule which is I won’t involve myself in a project or a business running unless it’s worth $100,000.

By the way, when I set that rule for myself, it felt ridiculous that I said it. I think Andrew gave me the strategy actually. He said, “Set a rule for yourself – the sandbox you’re prepared to play in.” One hundred thousand sounds good. Of course, every workshop we ran, you make $100,000 – not over, not under, just $100,000. I can grow sales.

About a month later, I’m a new dad. This little girl showed up and I just could not for the life of me get excited about talking to clients anymore. I don’t give a monkey about all your crap. I just, honestly, couldn’t handle it. I mean it. I couldn’t take it. Not because I didn’t care, I just didn’t have the capacity. I had all the stuff at home. And I also wanted to be at home.

So, I sacked a bunch of clients who were on the old rate. They’re on the old $12,000 a year, lots of time, my time. This new bunch had come on board at the new rate – they were fine. But because I had these new people on, I could confidently say to these other people, “Look, I’m sorry. We’re done. With all due respect, we’re done. I just can’t handle anymore.” I want to be home. I want to be with my kid.

What happened is now I’ve moved on. But basically, I ran a replacement income by running through these workshops, $100,000 to replace what I was making before. I didn’t have to do much for it. My one-on-one involvement with these people went from all year of my time and all my emotional energy now it’s a system and they get the results. They’re getting results but I don’t have to put my heart and soul into it. I get time with my girl.

This is where I really put this back to Andrew and Daryl. It’s because of their involvement and they push me on “this is it,” there’s a whole lot more therapists in the country and worldwide who will get the benefit of this knowledge now. Really, that they need it. Now we’ve got the capacity to go out and service everybody who needs it, which I’m really proud about.

This is what it looks like now. I love selling the program. The clients, funny enough, they didn’t need me after all. They will get the same results. So they actually get great results. I put it together in such a comprehensive manner. The resources are there if they need it, so they don’t need me as much as they used to.

Forty-five clients and I’ve got six people at this high rate. My personal aim and this is not a money equation, it’s a value equation. I want to be of value to about $120,000 a year to global health leaders worldwide. That’s what I want to be worth as a consultant.

My new theme is to be a global service. All of a sudden this veil is lifted. I don’t have to be tied into servicing people. I now got the capacity. I’m going to do whatever I want just because I want, which is really exciting.

This is what it’s really about. This is part of what’s opened up. I really understand why I’m in the business now. We’re about creating a change in our culture. We’re about empowering natural health practitioners, empowering people to go and spread the word of preventative health from the soap box.

Natural health practitioners need a good business to be able to do that. They need the marketing tools to be able to do that. They need the expert positioning tools we give. By doing that, there’s a chance of making a global change. I don’t believe the government can do it. I don’t believe the western health system is really on the path to doing that.

That’s what we’re about, the rationality. The new name, the new business is “Health Leaders Academy – Where Passion for Practice Meets Business Success.” You’re going to hear a lot more about us. I invite you to stay tuned. The new website is up next week.

This is probably what really shifted for me. I’ve got my mojo back. I’m really excited about it again because our new book is about to go out “What Every Natural Health Therapist Needs to Know About Business.” We’re about to go out and do some big stuff for people and empower a whole bunch of practitioners.

Best of all – that’s swimming lessons. We get to do that every Thursday. This is the thing. I’ve got a lot of mates who are working and trading time for money. I guess a lot of guys you meet everyone else who seems to have kids at the same time and I’ve got all these other mates who don’t get to see their kids grow up at home. They’re at work 10-12 hours a day or in traffic.

My little girl, she was crawling for the first time two days ago. That’s a photo of her in the office. The second crawl of her life and I’m there. So, it’s pretty cool. I’ve got the freedom to do as I choose.

This is a view outside the office in Byron Bay. This is about 50 minutes across the road. Every afternoon we go surfboat rowing. One of my big things is this. Freedom and lifestyle is I get to spend the time with my girl. I get to spend time with my health and for fitness.

I don’t like sitting in front of a computer. Funny saying it to a bunch of Internet marketing workshop, “I actually don’t like computers.” There are tools. If you don’t like sitting in front of them all day, physically it doesn’t do me any good. I want to be outside doing stuff. I love networking and talking and stuff, and being in business and strategising. Sitting in front of this? No. I pay people to do that and I get to do what I want.

That’s been pushing me to explore my value, outsource, live to my passion, live to my values. It’s been a real gift from Andrew and Daryl for me and gave me the tools to make that a reality, will turn my passion into what I hope to become into the worldwide shift in the natural health industry.

Thank you, guys.

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Have You Tried This Cool New Marketing Tactic? 7 Minutes to #1 on YouTube!

Posted on 07. Feb, 2013 by .

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We’re always testing new marketing tactics on our various internet businesses. Last week we came up with a real winner! Within just 7 minutes of implementation we were number one on YouTube AND Google for the top keyword phrase in our niche!

(By the way, we’ll be demonstrating what we did in detail at the next Our Internet Secrets workshop. If you haven’t yet booked, here’s the link again:
http://ourinternetsecrets.com/workshop)

So what did we do to get to the top of Google so fast? Here are the steps we took:

1. Use the Google Keyword tool to find a relevant four-word phrase in your niche that has several thousand searches per month

2. Create a short video (2-3 minutes) with a call to action to go to the website. We used a great free tool called “Go Animate” to create a video in about 20 minutes.

3. Upload the video to YouTube, using a very specific formula for the title, description, tags, etc (too much to go into here – we’ll show you exactly what we did at the event)

4. View the video in a couple of different browsers

5. “Ping” the page, so Google knows your video exists (again, we’ll demo this at the event)

Result? Within 7 minutes we were at number one on YouTube, above a video of Steve Jobs that had over 16 million views!

The cool thing is, once you’re number one or two on YouTube, you are usually also on the first page of Google for the same phrase! And if you have a link from the video to your website, then it’s a great free-traffic generator.

Now we’re excited to share exactly what we did (plus a bunch of other new marketing tactics!) with the people who join us at the next Our Internet Secrets workshop.

Here are the details and booking link again:

Dates: 22-25 February
Venue: Mantra Legends, Surfers Paradise, Gold Coast

And here’s the link to book:
http://www.ourinternetsecrets.com/workshop

Remember, as a client of ours you qualify for two tickets to this info-packed event (there are still a few seats left):

Enjoy!

Andrew and Daryl Grant

PS: We shared the YouTube strategy with a few of our coaching clients last week, and many of them are already having success with it. Here are some comments from those who learned it:

“The Youtube strategy is so simple and so quick! I can see it’s very easy to implement.”
Lisa Howell, Mermaid Waters, Queensland

“The Youtube videos are fast, easy to implement and obviously work!”
Heather Fields, Buderim, Queensland

“Great opportunity to quickly develop a warm list using Youtube videos.”
Peter Doogan, Monbulk, Victoria

“I loved the Youtube strategy. Quick, easy and effective.”
Min Collie-Holmes, Gold Coast Hinterland, Queensland

“Like the Youtube video creation. I can understand the logic behind it.”
Louis Grey, Brisbane, Queensland

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Basic Search Engine Optimisation (SEO) Fundamentals For Newbies

Posted on 11. Jan, 2013 by .

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So you have been working on your products and websites now for a while and you want to start ramping up your traffic and getting more visibility in the search engines? In this post we’ll explore some of the fundamentals of Search engine Optimisation (SEO).

Although you most likely will not have the time to become an SEO expert (nor should you!), it helps to have an understanding of how it works and why it is important as part of your overall website marketing strategy.

What is Search Engine Optimisation (SEO)?

SEO is getting your website structured in a way that is optimized for search engines to find your site when people type in the keyword. Eg., when people type in a keyword your site will appear on the left hand side of Google (organic searches).

If you look at any popular term, there are thousands and sometimes millions of searches on any particular term. If there are millions of pages on a term, how do you get to the top 10 searches? This can be very difficult. However, there are some things that can make it easy to get on the first page of Google for free,

What do Search Engines like? No-one knows the exact algorithms that search engines like Google and Yahoo use. However, we can make highly educated guesses on what factors they process when determining their search results.

Lets look at these in a little more detail:

  • Relevance!!!!! – the 3Rs – it’s very important – Relevance | Relevance | Relevance. Search engines want their user to have a good experience. When you type in a word, the stuff that comes back to you must be on topic and relevant to what you are looking for. If it doesn’t you’ll go somewhere else right!? The search engines are fanatical about this to give clients a good user experience. If your site is not providing a good user experience, they won’t put you up on the top of the search. They want the site to be relevant to the search term.
  • Reputation – what do other people on the internet say to you – also known as “wisdom of the crowd”. Do you have authority sites linking back to you? There was a social scientist who looked at crowds and how they operate when they had to make choices – he came to the conclusion that 80-90% of the time left to their own devices – the crowd will get it right.
  • Google has worked out that when people vote on the internet about what works for them and what doesn’t work – Google has worked out that they get it right. The more people who visit your site and the amount of backlinks to your site – Google deems this to be more relevant.

To see how well your site is SEO’ed, check out www.WebsiteGrader.com. You can check out your site or your competitor’s site and it will give you a ranking on how your site performs as far as your SEO is concerned. It talks about a bunch of things in detail – met tags, headings etc.

Its shows you where you are doing great and where you can improve.

If you are trying to rank for a keyword, you can look at your competitors and see ways of improving on what they are doing and get hints on how you can rank higher than them.

SEO On-Page / Off-page techniques

SEO requires both on-page and off-page techniques. They make your site visible and allows Google to judge the relevance. Here are the important on-page techniques:

  • Keyword in domain name – the phrase or keyword that you want to be known for. This is not always possible – because you want to be know for a number of things. Eg., in Andrew and Daryl – this is our phrase – we have www.andrewanddaryl.com – however, that is not always a practical thing to do. Our Internet Secrets is our other main site. We want to be known for Our Internet Secrets. “Internet Secrets” is the keyword we want to rank on. You need to do your research – how are people referring to your subject and the keywords they are using in this process
  • Relevant file names for each page
    • Have these relevant to the keyword on the page
    • Have the keyword in the page if you can
    • Keep in mind that Google is generally ranking a page – not a site – you can have multiple pages on your site ranking for different keywords – one might be ranking for one subject and another for another subject – so when looking for file names on your site – do they have your keywords in there as well.
  • Title tag
    • Talk to your techie about this – in the Title Tag – have your keywords in there.
  • Keywords in body copy
    • The words on your page should include your keywords – WARNING: don’t over do it – don’t put too much in there that is unnatural to try and trick the search engines. Google is smart and if the page is overloaded with keywords – you will be penalised for this.
    • Don’t put white keywords on a white background – Google knows this – and you will be penalised if you do this.
    • Use the keywords and key phrases as much as you can in a natural way.
  • Keywords in Heading tags (H1 to H6)
    • These are your headings – eg., headlines, subheads
    • Keywords in here is important – some of the copywriters might get the headline produced as a graphic – and when this is put into the copy – you need to be careful doing this because this may be seen by Google as a picture. When there is a picture – Google will see the tag behind the scene of the picture. So it is important that the tags are appropriately titled.
  • Good, fresh content
    • Content that is updated on a regular basis is what the search engines are looking for
    • Good, relevant and timely
    • The search engines know by the behaviour of the people coming to your search. Does it have some buzz around it, are people referring your site to other people.
    • Google don’t specifically tell people how they judge or rank a site.
    • What we are talking about here is from our observations for what is working.
  • Number of Google indexed pages
    • How big is your site
    • How many pages you have
    • This adds weight to the site
    • Do these pages link back to other pages – it’s all relevant
    • The pages are seen by Google.
    • We have a number of pages on OIS that are in the member’s area – and we don’t allow Google into that part of the site – it is blocked to Google. So we don’t have those pages indexed. The techies will know all about this.
    • If you index them and allow Google in there – the public will be able to see this. So make sure they are pages you want the public to see.
  • XML Sitemap
    • This makes your site visible to Google.
  • Site age
    • The older the site – the more weight it is given as an authority.
  • Visitor time and behaviour on site
    • If people stay a while – Google uses the wisdom of the crowd – if visitors are staying on your site for an extended period of time – the longer people are on your site – the more relevant your site must be.

These are some things you can do to help make your site more relevant to Google. Most techies, particularly SEO, they will do this basic stuff for you. You must be clear on what your keywords are and what you want to be ranked for. This is based on how your market refers to your topic. Go to the Google keyword tool to check this out.

Remember that this stuff works particularly well if you have an offline business or a geographical business. You can find out where the best use of your time is in terms of finding out where you can dominate on the free side of Google.

If you have a #1 on the free side – the CTR is about 40% – compared to 1-2% on the paid side – and up to 10% on the PPC side is exceptional.

This is worth considering in terms of selling info products, too.

Andrew and Daryl teach SEO principles in more detail (content, traffic and building a highly relevant site) at their 4 day workshop. The next one is in February from the 22-25th at Surfers Paradise on the gold Coast. If you’d like to learn directly from Andrew and Daryl, secure your tickets here!

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How To Build a Great Relationship With Your List

Posted on 07. Dec, 2012 by .

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So you’ve started building a list? Fantastic! That’s the first step to a successful online business. Keep building the list, but you need to start thinking how you can grow, nurture and enhance your relationship with your list. This is the real key to online success.

The relationship with your list is far more important than how many are actually on there! Having 100 responsive people is far more valuable than 10,000 none of which even opens up an email.

So here’s a quickfire list of proven strategies you can implement to build your relationship, so the next time you decide to pitch your product or event, you’ll be speaking to a sizzlingly responsive (and not ice- cold) list!

Strategies:

  • Provide lots of good quality free content that adds value to your audience
  • Recommend and endorse only things that are good quality and great value
  • Survey your list regularly
  • We use www.surveymonkey.com
  • Ask others to donate free gifts that you can give you list
  1. Look for people who might want to provide that stuff to your list
  2. Why would people want to do this?
  3. Because they want to grow their list
  4. You’ll be surprised at who will give you free stuff – just because they want to get their brand out there
  5. Eg., car rental place – was trying to step out from the big players – he asked who was his client – it was someone who was only staying a day in Perth and then driving down south to Margaret River – he asked himself what do they want – then he put together a package based on the suppliers he would find on the route – he said I have people hiring a car and they are coming your way – wine tour, places to eat and stay – do you have anything I could give to them – some said no – some said yes – and he gave a gift pack to people hiring his cars – he stood out from the AVIS and BUDGET.
  6. You can do this with your list online – you want to be OUTSTANDING IN THE MARKETPLACE
  7. We do this with our faculty members – we don’t claim to know everything about internet marketing – we want to know who knows the stuff – and they get business from our members
  8. This adds value to members – it took us a while to find the right people – we had faculty members who didn’t perform and asked them to leave – you need to keep in mind what do your list want – if we bring them in – we need to see how we can give them a win out of the relationship too.
  9. Ask yourself who you could promote in a particular area that you are not interested in promoting. That will go the other way as well – that will give you access to their list as well.

Ask people in your niche to donate:

  • Workshop tickets
  • eg., Paul Blackburn – we asked for Mental Toolbox tickets – it is an outstanding workshop – so it is good value
  • We fully believe in this program and willing to put our reputation on the line
  • How are we going to do this where it works for everyone – he gets more people into his list – and those people will do more stuff with him – everyone wins
  • Discount vouchers
  • Eg., the Clarksons – they don’t give away tickets to their workshop – they raise money for the Starlight Foundation – it is one of the purposes for their workshop – and you get heavily discounted tickets for a donation which goes to Starlight Foundation
  • If you know that you are paying $200 going to charity, you say that’s okay and will go
  • Webinar invitations
  • Reports, audios, videos, books
  • If you get an author who knows what they are doing – they will provide you with a hard copy book to send out to their clients – would this be good?
  • If you get a book in the mail with an inscription saying – “Hi John, read this really cool book and I also got you 2 free tickets to a workshop – thanks and regards, Andrew”
  • If you can’t come up with the cost of the postage – send an email – I have this great gift if you want to cover the cost of postage
  • Free trials
  • I have this xxx if you want to trial it for 30 days – check it out for a month – if you like it them you’ll be charged for the next month
  • Free samples
  • We find that some of the bigger organisations have marketing budgets to give these free samples – JUST ASK

BUILD THE RELATIONSHIP

  • Send media mentions, testimonials, case studies of successful clients
  • Do case studies – tell the people on your list your client’s success stories
  • Invite them to teleseminars or webinars
  • Use multiple media (email, hard mail, SMS, text, video, audio, live pre-recorded, Facebook, Twitter, etc)
  • Do lots of different ways of contacting them
  • Offline has a far greater close rate than online – but it generally has an expense connected to it
  • Do a mix of things – do an email, follow up with an SMS (this can be automated), send a video / DVD in the email, or newsletter, then follow up with ads on Facebook
  • You can also prep people via different methods – eg. SMS – let them know that something is coming by email
  • This gets you a better response

Andrew and Daryl would like to teach you how they personally built a huge list plus made $250,000 in their first 12 months online. They are known for having fantastic relationships with their clients and share their system at their 4 day workshop. The next one is in February from the 22-25th at Surfers Paradise on the gold Coast. If you’d like to learn directly from Andrew and Daryl, secure your tickets here!

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Four Proven Methods To Monetise Your List or Database

Posted on 30. Nov, 2012 by .

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We’ve had some great feedback on our list building series, and are pleased it has added value for some of you!

In this post lets examine some powerful ways to convert all your list building efforts into some tangible profits.

Our list has always been the backbone of our business. We work hard on building a solid relationship with them and adding as much value as possible.

So here are our Top 8 Ways to Monetize your list (Cha Ching!)

Monetise Strategy #1: Upsells of your own products (ascension model)

a. You start off by selling something small eg., eBook and over time you start offering bigger products
b. People will generally buy higher priced products providing you look after them with the smaller stuff.
c. If you first meet someone they are unlikely to spend $25,000 with you – but it is more likely to start
i. Ebook – under $50
ii. Membership site – $49/month
iii. Audio / DVD pack – $200-$500
iv. Home study pack – $2,000-5,000
v. One on one coaching – $10,000 – $50,000
d. This is the way that direct response marketers earn the average of $1000 per person over a 12 month period

Monetise Strategy #2: Sell other people’s products as an affiliate
a. You can hunt around for other people’s products
i. Clickbank
ii. Or other products that are being sold
b. we recommend that you buy the product first.  If you have a good relationship with your list and you recommend a product that is not up to standard they will be disappointed in you not the product.
c. So make sure that you are not just flogging any old thing. Don’t burn your list.
d. You will find less and less people will be on your list and less responsive.
e. So really look after your list when offering products.

Monetise Strategy #3:Put paid ads in your newsletters (eg banner ads)
a. Put paid ads in your newsletter
b. It went out of fashion for a while but it is now making a comeback.
c. You need to have a reasonable number of people on your list to have paid advertising on your list
d. Find people with complementary products to what you provide and people interested in what your niche is and ask them if they want to advertise in your newsletter. If you can get a half dozen people advertising in your newsletter say $1000 per month, it is a nice source of income

Monetise Strategy #4: Sell the site with the database
a. Imagine you have a site and there are two sites – (a) and (b) site. The (a) site had good products with new people coming in on a regular basis but not many people on their list and you have another site with 1-2,000 people on the list and the person who owns it was pulling in new products, new sales and able to bring in more money. Logically this would have more value than the first one. It is a money making asset.
b. If you get that site and want to sell it because it can generate money on a regular basis – a lot of people overlook this concept of developing their existing database.
c. Retail stores make this mistake all the time. 1:100 do this.
d. I go to Harvey Norman and they take all my details but not once have they contacted me and told me about a sale. I buy a lot of computing stuff and they have regular deals on this  if they contacted me about deals I would go back. They are leaving a lot of money on the table.
e. If you are going to sell a business – a well managed, profitable list will add a lot of value to the bottom line of your business.
f. We are going to be talking about this at Matt and Liz Raad’s workshop.
g. The key thing to selling a website is to have that list there.
h. Typically the sort of people looking to buy a business with a list – they see this as an opportunity to sell other products to it.
i. Some people buy a website with a list or database of people also interested in their product or topic.
ii. People will hunt out a business with an existing list to increase the size of their list.
i. That’s often an opportunity that you can take advantage of. Not everybody understands the value of their list. On sites like Flippa.com or other online trading sites you can buy businesses with big lists of names very cheaply (tens or hundreds of dollars not tens of thousands of dollars).

We have some truly remarkable strategies in our list building workshop aswell, which you can access as part of OurInternetSecrets Membership.

We’ll also be hand teaching some important list building and mindset strategies at our upcoming 4 Day OIS workshop, and you can register your complimentary seat here.

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Alex Cownie: How I Created $14,000 In 7 days From One Email With No Business Experience And No Money!

Posted on 18. Oct, 2012 by .

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Thought you’d enjoy this short video. It shows how a client of ours, Alex Cownie, made over $14,000 in her first 7 days with no internet smarts and no money, and from just one email. Inspiring stuff!

Here’s the background to Alex’s story.

As a ballet dancer at the top of her career, Alex danced for Princess Grace of Monaco and was considered one of the world’s top dancers. But tragically, a serious knee injury wiped out all her dreams of performing around the world.

But she didn’t give up, and after attending an OurInternetSecrets workshop she had the tools to turn her passion into a serious income.

In this inspiring case study, Alex shares her story in detail. You can view the case study here:

 

We just love being inspired by other people who have been successful online. It’s one of the reasons we love what we do, especially when our students start to make a big difference in their lives and the lives of others around them.

At the next OurInternetSecrets workshop we’ve invited 7 new inspiring people just like Alex to share their stories with you. They’ll be going through in detail what they did and how they applied their workshop learnings to their business.

The stories range from those making an extra few hundred a week, to those creating 7-figure incomes. All ages, all walks of life. The one thing they have in common, is that they all attended the 4-day OurInternetSecrets workshop.
If you’ve already booked your place – welcome! We look forward to seeing you there.

If you haven’t yet booked your place, then remember, as a client of ours you qualify for two tickets to this info-packed event. You’ll leave with everything you need to create your own online business.

Here’s the link to book (and view Alex’s video):

http://www.ourinternetsecrets.com/workshop

The event is on 26-29th October at Q1 on the Gold Coast.

Look forward to seeing you there!

Regards
Daryl and Andrew

PS – here are some more comments from past attendees:

The quality of the information and speakers was first class. It’s definitely one of the best workshops I’ve been to. An absolute MUST! Carol Fisher, Sunshine Coast

The information I gleaned was INVALUABLE. I had so many light bulb moments in nearly every session. I felt like I was at a family gathering because of how much Andrew and Daryl cared about each person that came along. Don’t hesitate, this is a proven system and will work for everyday people like you and me! Heather Fields, Buderim

I was shocked to be presented a TOTAL turnkey solution which was very unexpected. I paid thousands on workshops that weren’t half as good as this one! Lisa Hudson, Toowoomba

Click to Read Full Transcript »

Alex Cownie
Alex: Hi, everyone.
Andrew/Participants: Hi!
Alex: Everyone is very enthusiastic, I like that. When I was offered to speak today the first thing that went to my mind was, “Oh, no. I can’t do that. They’re not going to understand a word of what I’m saying.” I thought, that’s a very convenient excuse to miss out on a really good opportunity. Then I thought, you know what, I’m just going to do it. I’m going to step up and come here and tell you seven years ago I could not speak a word of English. Nothing. I couldn’t even say hi.
Then the more I thought about this presentation the more I realise, well, this is not so much about me because if it were about me I would probably be dancing around the living room or feeding ducks with my baby. This presentation is about you. I’m here for you, each and every single one of you. So if I didn’t have this presentation I get every one of you to feel really inspired, feel that all the things that you’re learning these four days are so easy to implement and you end up thinking like, “Alex’s business just rocks,” then I win.
For so many years I used to actually spend much more time on stage than I was off stage. I’m used to all of these lights in my face. I was a dancer. I was a professional dancer and I did really well. By the age of 17 I was doing already solo tours all over Europe. I danced for the Princess Grace of Monaco. I was on the top 50 dancers in the world between 18 and 21 years. Things are looking really good for me.
What happened is that I came to Australia – that was actually a really good thing. But when I came to Australia I danced and actually danced with Sydney Dance Company. They told me, “We’d love to hire you in the company but you don’t have the right visa.”
So I said, “Oh, awesome.” So I went along started to do other things and try to get a visa and along the way I got injured. I injured my knee and that was the end of it.
They told me, “You have to take 18 months off.”
I was really depressed, really down. Pretty much my whole life was over. It was 12 years I was training every day. I never took more than six days off ever in a row and all of a sudden it’s like, “What do I do now?” I’ve nothing to do.
Fast forward, five years, I married a beautiful husband and had a beautiful baby. But I was so bored. If you’re a parent you know that you have to change night keys, wake up five times a night, and cook dinner every day. That was fulfilling on some level but that was not enough. I wanted and I needed more.
So when my husband who had a business came to me and said, “My business is going good, not great, I need to learn Internet marketing and I want to learn from the best in the industry so I’m going learn from Andrew and Daryl Grant.” He said to me, “You know what, let’s do it together.” I was like, “Oh yeah, great!” I absolutely want to do that because I was so bored I just was excited to learn something new.
So when I joined the Millionaires Club 12 months ago, that was for my husband. I had no intention to do any business for myself until five months ago. I’m happy to announce that I’m not bored anymore.
Then we went to Thailand, I had a lot of fun in the retreats. I loved it. One day after dinner – Andrew knew about my injury and he just came to me and he was just looking like this, “Hmm.”
I said, “What’s going on here?”
He said, “You know what, actually I can help you with your injury.”
I’m like, “Okay. Well, you’re a super guru Internet marketer; can you really fix an injury?” But I like to think about things open-mindedly so I said, “Sure, I’ve got nothing to lose, let’s go for it.”
We sat down, three hours later after working on a bunch of stuff, for the very first time in five years I could not feel my pain anymore. It was amazing, so I can never thank you enough for that. It’s really amazing. Thank you, Andrew. Completely unexpected and changed my life. I was reborn again.
Actually, two weeks ago was the first time I actually trained for three hours with the proper training, first time I put on dance clothes again in almost six years now and this is how I looked like. That was two weeks ago. I could dance again.
I said, “Wow, everything is going so well maybe I should just back off a little bit and stay in my little comfortable life and make a few excuses.” That’s really comfortable here because I had the knowledge now to maybe build something, some sort of business or a dance. Also, I knew I could dance, so let’s back off a little bit. It’s a bit too fast here. I said, “I don’t have enough experience or I don’t know the first thing about websites. I don’t speak English well enough.”
“Ha, ha, ha.” They laughed at me. It’s like, “What are you doing now?”
“I don’t speak like a business woman. If you know me in the outside world, I’m always jumping around and dancing. I don’t have the serious look that you would expect out of business people. People don’t understand me on the phone. They always ask me to repeat myself. It’s so frustrating. I’m just not good enough.”
He said, “It doesn’t matter.”
But then I thought, you know what, it’s like people coming to a dance class and saying, “Oh, I’m so sorry. I got two left feet. I can’t dance.”
“Well, my friend, you’ve got a right foot, a left foot. I think you’ll be fine.”
If you’ve got excuses, maybe you should think about doing the same because they’re just irrelevant. You can just do it. So, let’s go for it.
With zero experience on the Internet or in business and with no money to invest in it, what the hell am I going to do now? It just gave me an idea. I’ve got a lot of experience as a dancer, so I’m going to write a book. I’m going to share what my experience is. So I went and looked at my Our Internet Secrets notes.
What do I do first? First, I’m going to do research to make sure this project is viable. I followed step-by-step everything that I’ve been taught like you’ve been taught this weekend. What keyword do I need to use? Is it a viable project? Do I make money out of it? Do people want it? Are people actually looking for this information? Who are my clients? Who are going to be my competition? It happened I had no competition in the field. It was awesome. What was going to be my twist?
I figured all that out. It took me about three weeks. That was in February. Then I put together a marketing plan. Twelve months ago when Nick said, “I’m going to need to learn Internet marketing,” I went to the dictionary and went, “Marke – what? What does that mean? Hmm… That’s interesting.” You can’t think of anyone less dedicated than me in this area to a business like this.
I still managed to put a marketing plan. This is how it looked like. It’s very simple. Here I made another decision. I thought, because I know this project is viable, I’ve done the research. I know I can make some money out of this. Unless I tried every single one of those little boxes, I will not give up on this project because now I know the first one, the second one, the third one won’t work. But what if the fourth one works? Tick. Alex wins. And then I make a business.
So, I went on and wrote my book. My English was good, not great. It’s okay. I professionally did that with Carol fixing that. Here we are, three weeks later, I had the book with 23 contributors from 11 different countries. I followed exactly that interview system step-by-step. Some on emails, some on the audio – I did not try and bend the wheel. How would I know? I’m a dancer. I just followed what they taught me and here was my book.
Then I needed to publish it. I needed about $11,000 for that. I didn’t want to invest and involve personal money in it and I didn’t want going to that. I wanted a business to be profitable from day one. I thought, “How can I do that?” I believe everything is possible.
I had a great idea. I need a system that I can reproduce anytime I want to be able to pay for my business so the business can make money and pay for itself and it’s just fine. How do I pay for my project? I felt so clever when I came up with that one I thought I’m going to get sponsors. People are going to be so interested in what I’m doing. Well, I did a really nice sponsor pack, contacted people, followed up on the phone – nobody signed up. I thought, “Oh, I didn’t feel so clever anymore.”
But did I give up? No. I just kept going. I have much more boxes to tick. Then I thought that was a really good idea. I felt even more clever on that one. I thought, “I’ve got 3,000 people on the list. I’m going to sell the book bulk to dance schools.” At that time, I just have one document. What document? That was my book. Not even good English. Not even all in English at this stage.
“Do you want to buy one of those? Actually, do you want to buy 25 or 50 of those?” It looks like nothing.
People just said, “We’re interested but we don’t know what you’re doing here. So, thank you.”
But I still managed to sell 50 books. It was pretty awesome. So I got a bit excited.
I thought, “What if I sell advertising?” Then that was the start of a really good week – a week that changed my life. If I knew that was so easy, damn it.
This is my secret:
Step one, you send an email. Can everyone here send an email? That’s step one. Take note. It’s very important.
Step two, you call two days later or you send a second email.
Step three, that’s the most important point. You get paid.
That’s all I did. I don’t think it can be simpler than that. Results? In my first seven days, I made over $14,000 and I got a free exposure to over 70,000 people from all around the world, so internationally.
I’ve got affiliates calling me up saying, “Hey, I’ve got this list of 30,000 people. Do you need affiliates?”
Of course I said, “No, no, no, no, no.” That’s fantastic. I couldn’t believe this. It happened to me. Whoa.
I still managed to sell 257 books even before the book was finished. That was because I got my advertisers to promote the book as well. It was the deal. Get back [12:02 inaudible] and just get the wheel going.
Getting $1,000, up to $4,000 phone calls every single day is fun. It’s really motivating. I felt so good at the end of that week, I was on the phone all the time, I was following up people – that was so much fun. It took an email and a phone call.
I thought, “I’m going to build my business.” I built a bonus that I could just give away to people. That’s a nice little recipe book called “100 Healthy Snacks” and I just either sell it or give it as a bonus. That fits really well with some of the stuff I talked about in the book.
I’ve got the website where I sell the book. The main purpose of this website is to sell the book and also promote master classes where I go to dance schools and teach and then I make $500 to $4,000 in about 90 minutes. I do that on that site. But most importantly, I build my list there.
The benefits of buying one product – they buy my book and then what? I needed some backend to my business. I needed to find a way to get some revenue ongoing without having to work for it because I’ve got a two-year-old to take care of. If you’ve got kids, they keep you fit.
So, I built up this website. By the way, I did the website myself. As an advertising membership, which means that I get people to advertise on this site for $49 to $497 a month with more or less exposure depending on how much they pay and then here we go. I get paid every month and without even trying to get people on this yet, I already got nine people signed up. So, that’s really exciting.
Now I need to just market that thing. The potential on this one is pretty much unlimited because I set it up so I can put as many people as I want. My goal within the next 18 months is to make half a million dollar a month. Do you think I’m going to stop? Is that motivating? I’m not giving up until I get that.
Then I thought, “I’m going to reproduce the system.” My husband was about to publish a book, so I thought, “You know what, I’m going to do it again with you.” Guess what? It worked again. I asked him, “How many ads do you want in your book?”
He said, “Six.”
I said, “All right.” I wrote 45 emails. It took me about three hours to just [14:41 inaudible] all those things. I got five ads paid for $1,000 each, plus a contra-deal that gets him lots of exposure. That’s actually with Jason Urbanowicz. You saw the testimonial a little bit earlier.
The system works and I can use it and reproduce it anytime I need or want. How fun is that? An email and a phone call.
There’s more. Talk about free publicity. I thought, “Well, I can send emails. That’s pretty easy.” I did that and I got interviews happening from actually next week and for the next four months in every single one of the major events made here in Australia. I got interviews in Dance Australia Magazine and a bunch of other ones. You pretty don’t care about that. All you need to care about is that they are putting my interview in their magazine online in their business news. That’s free publicity to thousands of people that actually are interested in what I’m saying. How cool is that?
My reputation is growing. Three weeks ago I was invited to judge a competition in central coast, a big dance competition. They took me seriously. I just couldn’t believe it. I was a jumpy little person and all of a sudden I was a very serious judge. “Here you go, first prize.” But I did a pretty good job. I even got to sell a few more books. That’s cool.
Then I got a few emails. There are grumpy people and I thought, “Whatever.” I’m not going to care. I’m going to take the feedback and if I need to fix things, I will. but I’m going to stay positive and I’m going to see what all the people are saying about my product and what I’m doing, because I’ve got pages and pages now in about three months of amazing testimonials from all around the world that are just so supportive. It just makes your heart go, “Oh, I’m doing something good here.” I do it for the people. I’m just deciding I’m focusing on the positive stuff. Yes, some stuff are going to go wrong. But that’s okay because more good stuff are going to go right. Just remember that.
What are your excuses? Seriously, do you have two left feet? Can you speak English better than me? Probably. I hope for you. Do you know how to send an email? Do you know how to follow step-by-step instructions that are easy? Do you know how to dial a phone number?
Participants: Yes!
Alex: All right, that’s it. You can do it. I believe every single one of you can do it because I did it. I started five months ago, I still had no idea what I was doing. I didn’t know the first thing about any of that. I’m doing this for my family because now I get time for them. I get to take more care of them. I get to be a happier person around them because I’m not bored anymore. I’ve got a lifestyle.
I actually love my life now. I’ve got a purpose, a mission. I’m helping dancers to be called professional dancers in a smart and healthy way. How good is that? Avoid people to becoming injured like me and I’m doing this. It’s just amazing.
Yes, it’s your turn right now. You have ideas written down. I know. I checked last night. I talked to you. You made effort to be in this room and you know you have no good excuse not to. What excuse do you seriously have? Can you speak English? That’s all you need.
I’ve proven it’s much more easier than it actually looks. If I could do it then you can too. I really, really believe it. There’s no secret. Just follow the system. Thank you.

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