How To Find And Manage Great Outsource Resources

Posted on 02. Dec, 2011 by Our Internet Secrets.

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How to Differentiate to Stand Out from Your Competition

Posted on 28. Nov, 2011 by Our Internet Secrets.

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The Inside Look Behind Press Releases

Posted on 21. Nov, 2011 by Our Internet Secrets.

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The Impact of Your Environment On Your Money Mindset

Posted on 27. Oct, 2011 by Our Internet Secrets.

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Latest Clickbank Changes

Posted on 27. Oct, 2011 by Our Internet Secrets.

Hi everyone … its Daryl here and we’ve just finished our teleconference call today and it was about the latest Clickbank changes.

Now, you’ll know that we use Clickbank to process payments for downloadable products … both one off products like eBooks and membership sites. But recently Clickbank has been changing its requirements for sales letters before they’ll approve your product for sale.

What we did today was … we went through some of the feedback we have been receiving from Clickbank about the things that we do on the site that Clickbank has asked for some changes about.

We talked about:

• testimonials and Clickbank’s requirements around that
• any income claims that you may be having on your site –if your site is about how to make money
• pricing … particularly where you are using a price drop to create some benefits or urgency in your sales letter
• scarcity

We wrapped up with talking about other ways you can do your marketing which really reduces the need to use some of these techniques quite to the extent that you may have needed to before.

So … go along, have a listen to that one and give us some feedback on what you think.

Daryl

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How to Create a Magazine to Promote you and your Business

Posted on 17. Oct, 2011 by Our Internet Secrets.

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Creating A Magazine To Promote You And Your Business

Posted on 12. Oct, 2011 by Our Internet Secrets.

Hi folks and welcome to the Our Internet Secrets blog. Its Andrew Grant here and I’ve just finished a call with Glenn Walford who has been sharing his insider secrets on how to create a magazine to promote you and your business.

A magazine is fantastic.

A book gives you credibility and authority and you’re recognised as an expert as a published author in the market place.

Anyone can do a book, but equally anyone can do a magazine. If you were to do a magazine that backs on beautifully to a book because what it does is give you some flexibility and some abilities to put current information in print.

Also … you can joint venture with varying partners and suppliers all around the place to make you the person that people want to be involved with and go to … because after all you’re the person with the magazine who can provide them with the profile in your market place.

Suddenly, you become the honey pot for everyone who you have ever wanted to do business with and you’ve got people contacting you from all over the place, because they want to be involved in what you are doing.

The best thing from what we talked about on the call was that a magazine is actually really easy to do. In fact, it is easier to do than a book.

Repurposing Existing Content

A magazine is better than writing a book because you can contact various people, get their existing content and do what we call “repurposing existing content” – put it into an article format and load it into your magazine.

You can do whatever you want with your magazine. You can attract advertisers. You can attract people who want to be involved with you and get themselves out there and promote themselves as well and by default – you being involved with these people – elevates you in that market place and your niche.

Glenn really got our attention with this and we entered into the magazine world with him and we’ve been very excited with the results that we’ve had.

He is involved currently with 4 different magazines and making them happen.

One of the things that Glenn introduced us to was the concept of short copy run and online magazines. He says that you have to do a blend of both these days.

Flip Technology

From a local business perspective and getting into the market place … there is nothing like having a physical copy of your magazine (you can print as little as one – you don’t have to have thousands sitting in your garage) and combine that with an online PDF version using page flip technology.

This flip technology looks like and sounds like you are turning pages like on an iPad or a Kindle.

Instead of having a “free report of the 7 Steps to Building XXX” in your business, you can have – “subscribe to my online magazine” for your database building which is enormously powerful. People are having great success with building databases by people subscribing to online magazines.

In our talk, Glenn went through in a lot more detail the following points:

• How to approach contributors

• How to approach advertisers

• How to get your content for the magazine

• How to produce the magazine

• How to market the magazine

If you are a member of Our Internet Secrets, take the time to now to get involved. Login to the members’ area and go to the Teleconference section and you will hear the whole interview with Glenn.

If you are not a member of Our Internet Secrets … Why Not? Become a member. Contact us at: http://www.ourinternetsecrets.com/contact.html

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Your Expert X-Factor – The 5 Pillars of Market Leadership

Posted on 04. Oct, 2011 by Our Internet Secrets.

Hi this is Daryl and I’ve just finished a great teleconference call with Dr Joanna Martin. You probably know Jo as our speaking expert on the faculty of Our Internet Secrets and today, Jo was taking a little bit of a wider view than what she normally talks about when she’s on one of the OIS calls.

Usually, she’s talking about the nuts and bolts of putting together a stage presentation to help you make a lot more money if you are speaking either on stage or on a webinar.

Today she pulled back a bit and took the bigger picture view of the 5 pillars of market leadership. The things that you need to be doing if you want to dominate your niche.

Now, of course, if you decide that you want to use your internet business as pure passive income, then you can certainly do that, but if you like the idea of adding another zero, building that 6, 7 or 8 figure business, then building an ultimate business model is really a powerful way to expand what it is you are doing … have a great lifestyle and make a lot of money.

So … Jo talked about the 5 key things that you need to have in order to make that happen.

She talked about:

• how you identify your niche
• how you stand out in that niche
• how you then build your list and the relationship with it
• positioning in terms of speaking from stage and having a book

And … she then talked about how you actually design the high level products that you want to then on sell to your clients in the niche that you are dominating.

So … go and listen to that call that Jo did today. It was absolutely fascinating. I’ve taken heaps of notes from it. Enjoy and I’ll see you next week.

Daryl

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How to Test and Measure Sales Letter To Get More Conversions

Posted on 04. Oct, 2011 by Our Internet Secrets.

Hi folks this is Daryl and we’ve just finished our teleconference for Our Internet Secrets members and this week it has been on – how to test and measure your sales letter to get more conversions.

This is an absolutely critical part of the process. Once you’ve done all the hard work, you’ve identified your niche, you’ve built your product, you’ve written your sales letter, you’ve had your website built … now’s the time to put in that last little bit of effort to really get the money flowing.

What we talked about today was the exact steps that you need to go through in order to split test your sales letter. Now what split testing is – is comparing two different versions of your website to see which one actually sells best and it is important that you do it in a really structured way so that you maximise the income from your website as quickly as possible.

You immediately know what’s working … what’s not … and once you’ve got the maximum income coming from your website you can then ramp up the other traffic driving strategies.

I had Annette Welsford join me on the call today and she showed some fantastic real life examples of some of hers and some of our client’s websites so that you can see the sorts of differences that split testing can make.

In fact, in just one example we showed how a site went from earning absolutely nothing to earning over $75,000 per year – thanks to some split testing. Too often we see clients give up in the first week or so because they think their site is just not converting well enough when the reality is – if you use the right process, you can start pulling a lot of money out of websites even if they are not going really well in the first instance.

So … guys, go and have a listen to that call … there is some really good stuff in there … very step by step practical stuff for you to watch and learn from in this week’s call.

Enjoy … Daryl

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How You can Use a Book to Open the Door to Joint Venture Deals

Posted on 04. Oct, 2011 by Our Internet Secrets.

Hi folks and welcome to the Our Internet Secrets blog. Today I was lucky enough to talk to Darren Stephens. He is one of our faculty members on Our Internet Secrets and he was sharing the secrets to using a book to be able to do joint venture deals.

For those of you who have heard us talk about joint venture deals – it is probably one of the most profitable tools we’ve used in our business and we really like the idea of joint ventures as they allow you to do things that you wouldn’t normally be able to do by yourself.

Now … joint ventures is a very powerful tool, but sometimes it is not something that you can into doing it yourself. Why Darren was exciting to talk to today is because he basically showed us the benefits of a book and using a book as a door opener into being able to do joint venture deals.

Darren has a whole system of being able to take it from step to step of identifying a potential joint venture partner and by using your book, being able to approach them in a way that positions you as the expert and positions you in a way that you can go into business or do a joint venture with a person that you are wanting to talk to.

It will position you in a way where you can get either an equity deal in the business or get a lump sum payment from them or have some sort of income stream coming from the business or a combination of all those things.

Darren has done this over and over again with businesses from all around the world and he has taught other people to do this as well and it has been a really exciting thing for him.

Take a moment if you are an Our Internet Secrets member, go into the teleconference section and have a listen to how you can use a book to open the doors to joint venture deals.

Hope to talk to you soon … Andrew

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