7 Steps to Keep Your Ads Alive in Google in 2010 – really its about quality score

Posted on 13. Jul, 2010 by Our Internet Secrets in Uncategorized

Hey folks … we had another fantastic teleconference call today.  Greg Cassar, one of Our Internet Secrets faculty members, joined us on the call and shared with our members how to keep your ads alive in Google in 2010.

Now … I have to tell you, Greg lives, breathes and sleeps his craft in helping businesses comply with Google’s policies and guidelines.  So when he speaks he’s sharing from his current experience of what’s happening with the internet today.

There have been a lot of changes over the past few months with Google … and Greg is our expert on how to manage  advertising on Google to get maximum return for your internet marketing.

These are the 7 steps you need to be aware of when you design a website, especially if you are wanting to use pay per click search engine management strategies:

1. Relevance – make your keyword relevant to your ad and to your landing page
2. Transparency – the purpose of your website must be clear to the viewer
3. Navigation – it must be easy for your viewer to navigate around the site
4. Footer – its important to have a footer on your site and that there is a link back to the home page
5. Unique content - you need to have original content on your site – this can be in articles relevant to your niche
6. Click Through Rate – you are aiming for at least a 1% click through rate – the higher your click through rate – the better your cost per click
7. Hope and Pray – don’t confine your online web marketing to pay per click advertising

If you want to know more about these 7 steps – Julie has taken notes of the call and they’ve been posted up on the website in the teleconference area.

Greg told us that banner ads are making a resurgence on the internet at the moment. You can run banner advertising for as little as $20 per day and that http://www.adbrite.com/ is a great place to start if you’re a new player in the market of banner advertising.

Special News: If you’re a member of Our Internet Secrets … and you missed the call today … make sure you log in and have a listen.  Greg is writing a special report for members that is being uploaded to the teleconference call for this week.

If you’re serious about your internet business, you’ll download this report and use it wisely.

Let us know how this great information has made a difference to your internet sales …

Regards,

Andrew

PS … Our next 4 day Our Internet Secrets workshop is on 3-6 September 2010.  Here’s the link:  http://ourinternetsecrets.com/2010/lookinside/

PPS  Remember … as part of your membership to Our Internet Secrets you get two complimentary tickets to attend this workshop, but you’ll need to register within the Members area to take advantage of these tickets