Last chance to book for the Membership Site workshop

Posted on 07. Dec, 2015 by .

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It starts this Friday! We’ve just talked to the venue, and we’ve managed to squeeze in a few more tables and chairs. If you haven’t yet booked your place this will be your last opportunity:

If you’re wondering what the event will be like, here are some comments from attendees at the last Membership Site workshop we ran…

“Amazing amount of content. I realised how simple it really is to create a membership site.” Nick Allan, Business Coach, Kingscliff, NSW

“Well worth attending if you are serious about having an online business.” Kylie Palmer, Project Manager, Canberra

“Attending this workshop is the best thing you could ever do.” Margaret Stephens, Forster, NSW

“Gave me the inspiration and confidence to ‘go for it!’. Relaxed atmosphere. Great content.” Simon Read, Business Consultant, Perth

“Great value and well worth the time investment. I got lots of ideas, action steps and a timetable to implement straight away.” Judith Griggs, Colour Consultant, Sydney

“Professional, ingenious, astute tips and insights into the infinite possibilities to make money online. Walk over broken glass to get to this workshop if you need to! Thank you Daryl and Andrew for a superb event.” Jandra Faranda, Midginbil, NSW

*********************************************************************************
“How to Set up and Grow an Automated Income From Membership Sites” workshop is on 11-13 December 2015, in the ballroom at the Mantra Legends Hotel, Laycock St, Surfers Paradise.
*********************************************************************************
And here’s the link again to book your place:

Any questions meanwhile, please email us.

Look forward to seeing you there!
Andrew and Daryl

PS – here’s what we’ll be covering each day.

Day 1, Friday 11 December – Plan it

  • Choose a winning topic from the outset. Get this wrong and all your hard work will be wasted
  • Come up with a no-brainer offer – one that makes people go “I’d be crazy NOT to buy this!”
  • Test if your site is a winner even before you do any of the hard work, by “selling it before you build it”
  • Exactly what to put on each page of your website to lead more people to buy

Day 2, Saturday 12 December – Build it

  • Get your membership site ready to make sales in 3 days or less – with our system it’s really quick and easy to go from concept to cash
  • Write content every week that keeps your members coming back for more, and it only takes about 90 minutes a week
  • How to use the latest Facebook marketing to get high converting traffic to your membership site (even if you’re starting from scratch)
  • How to use joint ventures to grow your membership site really quickly. This is the main strategy we use to get 1,000 paying members in under a year. At $49 a month, that’s over half a mill a year!

Day 3, Sunday 13 December – Sell it

  • Selling your membership site on webinars. There’s lots of reasons we love this strategy. It’s so quick that you can have it up and running and making sales in under a week. And you can sell higher-priced memberships on webinars too, for even more income
  • Selling memberships from stage. This is a great way to get lots of members quickly. We’ve done it hundreds of times. We’ll show you our success formula that works even if you don’t see yourself as “a speaker”
  • How to use a membership site as the foundation for growing a 7-figure business in under 12 months. We’ve personally been involved in over 20 of these businesses in the last few years. It’s a great way to grow a consistent, sustainable, automated 7-figure business
  • Overcoming the blockages that are keeping you at your current income level. We all have mindset issues (we’re still weeding them out!) that stop us from being all we can be. We’ll take you through the techniques that we use to identify and eliminate beliefs that are holding you back.

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Final agenda for the membership site workshop

Posted on 03. Dec, 2015 by .

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Only a week to go until our Membership Site workshop! If you haven’t yet booked your place here’s the link again:

We’ve been putting the finishing touches to the agenda. There’ll be lots of demos and practical exercises, so bring along your best membership site ideas and we’ll help you tweak them to make them super-successful.

We’ll be showing you step-by-step how to create a membership site really quickly (the record is just THREE DAYS from concept to cash!). Here’s what we’re covering each day.

Day 1 – Plan it

  • Choose a winning topic from the outset. Get this wrong and all your hard work will be wasted
  • Come up with a no-brainer offer – one that makes people go “I’d be crazy NOT to buy this!”
  • Test if your site is a winner even before you do any of the hard work, by “selling it before you build it”
  • Exactly what to put on each page of your website to lead more people to buy

Day 2 – Build it

  • Get your membership site ready to make sales in 3 days or less – with our system it’s really quick and easy to go from concept to cash
  • Write content every week that keeps your members coming back for more, and it only takes about 90 minutes a week
  • How to use the latest Facebook marketing to get high converting traffic to your membership site (even if you’re starting from scratch)
  • How to use joint ventures to grow your membership site really quickly. This is the main strategy we use to get 1,000 paying members in under a year. At $49 a month, that’s over half a mill a year!

Step 3 – Sell it

  • Selling your membership site on webinars. There’s lots of reasons we love this strategy. It’s so quick that you can have it up and running and making sales in under a week. And you can sell higher-priced memberships on webinars too, for even more income
  • Selling memberships from stage. This is a great way to get lots of members quickly. We’ve done it hundreds of times. We’ll show you our success formula that works even if you don’t see yourself as “a speaker”
  • How to use a membership site as the foundation for growing a 7-figure business in under 12 months. We’ve personally been involved in over 20 of these businesses in the last few years. It’s a great way to grow a consistent, sustainable, automated 7-figure business
  • Overcoming the blockages that are keeping you at your current income level. We all have mindset issues (we’re still weeding them out!) that stop us from being all we can be. We’ll take you through the techniques that we use to identify and eliminate beliefs that are holding you back.

Yes, it will be a jam-packed 3 days. You’ll finish up with enough info to create your own fully-functional, high-converting membership site, really quickly.

But you do need to book your place. There’s limited space at the venue, and we limit the class size so there’s time to answer everyone’s questions. We’ll be allocating seats on a first-come-first-served basis, so please book your place now. Here are the details:
*********************************************************************************
“How to Set up and Grow an Automated Income From Membership Sites” workshop is on 11-13 December 2015, in the ballroom at the Mantra Legends Hotel, Laycock St, Surfers Paradise.
*********************************************************************************
And here’s the link again to book your place:

Any questions meanwhile, please email us.

Look forward to seeing you there!
Andrew and Daryl

PS – Here are some more comments from attendees at the last Membership Site workshop we ran…

“I love you guys. This is my third trip to Surfers to see you in the last 2 months. I got a clear understanding of linking all the pieces of a membership site. I’m now more confident and focused. Friendly folk, well organised, great networking.” Glenn Guy, Photographer / Teacher, Melbourne

“I got a clear understanding of how membership sites work, how to drive traffic and get high conversion rates to obtain fantastic income. It demystified membership sites for me, and gave me step-by-step nuts and bolts from go to whoa. And loved having desks!” Joan Small, Author, Gold Coast

“The information and steps you gave were so helpful. I love how you come from a place of abundance. You made it really clear how to create a membership site. The components and timelines really demonstrated the simplicity of your system. No more overwhelm!” Kim Thomas, Ka Huna bodyworker, Brisbane

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Merry Christmas and Happy New Year – gift for you!

Posted on 30. Nov, 2015 by .

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Just imagine – this time next year you could have a consistent, sustainable, automated income coming in from your very own membership site. And that’s the gift we’d love to give you this year – the training in how to create an automated income stream for yourself.

Lots of people who’ve attended our training over the years have used the information they’ve learned to change their lives. That’s because we give you enough info in the events that you can take action and get results. We don’t just tease you with a little bit of information and then ask you to buy something!

So if you want to learn the exact system we (and hundreds of our clients) use to create an automated income from membership sites, here’s the link to book your place if you haven’t yet done so:

Merry Christmas, Happy New Year, and here’s to lots of successful years for you in the future!

Andrew and Daryl

PS – here are some comments from people who’ve attended our training, implemented what they’ve learned and changed their lives:

“Loved the clarity with which the information was presented. The information and the delivery was perfect! Just the right amount to not overwhelm. Thank you so much Daryl and Andrew. Your strategies have created an income that has replaced Heidi’s job and changed our lives.” David and Heidi Cuschieri, Surfers Paradise

“Since attending the last workshop with you I have implemented a few strategies and I’m now earning $120,000 per annum, starting from zero. Thank you!” Symmone Gordon, Elanora

“Your workshops have been so valuable to us over the years. There are lots of things we’ve learnt from you guys and applied. You probably want to know some stats. We have broken several crowd-funding records already and are now the world’s most successful non-US based crowd-funding campaign. Crazy really! We were also the fastest to target, fastest to 1 million fastest to 2 and 3 million… All up we raised US$12,203,195, which is almost $16 million Aussie dollars. A lot of what we learned from you guys was the basis for what we did. You shaped the way we do all our marketing stuff, and it has been incredibly helpful.” Cedar and Kylie Anderson, (inventors of Flow Hive), Byron Bay

Don’t miss your chance to change your life for the better in 2016:

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The Number One thing a great membership site must have

Posted on 23. Nov, 2015 by .

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We’ve built hundreds of membership sites over the years – for us and our clients. And a common questions we get is “What’s the number one thing I can do to make my membership site successful?”

…by the way, we’ll go through all the steps of creating a successful membership site at our upcoming workshop. Book your place here if you haven’t yet done so:

The number one thing you can do to make your membership site successful is to:

Sell them a simple, easy, step-by-step process that gets them the results they truly desire.

People buy results. They buy simplicity. And they buy the solution to a problem that’s really been bugging them.

But too often we see people planning a membership site that’s too general or vague. That maybe gives people a warm feeling, but doesn’t give a tangible outcome. And that rarely sells.

Here are a couple of examples.

Let’s say you’re a business coach. A membership site on “How to grow your business without extra time or stress”. Sounds OK, but it’s a bit intangible. Here’s a few alternatives:

  • How to double your income and halve your marketing costs in the next 6 months using the latest in Facebook marketing
  • How to add automated income streams to your business with membership sites
  • The right way to recruit and train staff, to create a team that loves your business as much as you do

Get the idea?

Here’s some more.

Let’s say you have a passion for helping people find their life purpose. But a membership site on the topic of “finding your life purpose” again is too vague and intangible. A great alternative would be “How to leave your boring job and start a business you love”.
Or maybe you’re a weight loss expert. A membership site on “how to lose weight, look better and feel younger” is not going to fly. There’s too much competition and it’s not specific enough. A better topic would be “Lose 15kg in the next 10 weeks without going hungry or doing strenuous exercise, guaranteed”.

At our event next month we’ll help you decide if your membership site idea is a goer or not. We’ve purposely limited the class size so there’ll be lots of time to help you make sure you’re on the right track.

Places are almost full, so please don’t leave it too long to book yours if you haven’t yet done so:

*********************************************************************************
“How to Set up and Grow an Automated Income From Membership Sites” workshop is on 11-13 December 2015, in the ballroom at the Mantra Legends Hotel, Laycock St, Surfers Paradise.
*********************************************************************************
Any questions meanwhile, please email us.

Look forward to seeing you there!
Andrew and Daryl

PS – Here are some more comments from attendees at the last Membership Site workshop we ran…

‘Inspiring and motivating, especially seeing the real live success stories.” Rainer Rollfink, Melbourne

“Great step-by-step system on how to go about setting up a membership site. Loved the clarity of how the whole workshop is run. Don’t think about it – just go.” Michelle Patterson, Children’s Entertainer, Melbourne

“Inspirational as always. Well structured. I liked the marketing information, and A&D’s mindset strategies.” Ashley Carron-Arthur, Internet Marketer, Canberra

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Tip #4: How to quickly and easily create content for your membership site

Posted on 10. Nov, 2015 by .

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Some people we talk to seem to think that membership sites are hard work – that you need to create lots and lots of content before you make any money.

Well, using our system that’s simply not the case!

Because we use a “drip feed” model, where we send the content as weekly lessons, you only need to create one lesson a week to keep things bubbling along. We’ll show you all the details at our workshop next month. Here’s the link to book your place if you haven’t yet done so:

And here are some suggestions on quick ways to create those weekly lessons. Each lesson should take you no longer than 90 minutes to prepare from start to finish. If it’s taking any longer than that then you’re over-engineering it!

Here are some ideas on quick lesson-building:

  1. Describe the steps in a process that you have developed or used. You’re after something specific, that gives your members a quick win, and of course is something they really want to know! Here are some examples so you can see what we mean: how to plan a kid’s party, whiten your teeth naturally, outsource a writing job, Feng Sui your garden, interview an expert, etc, etc. The process should have 6-8 steps, be something that your members can complete in under an hour, and provide tangible results.
  2. Examine a case study. People love to see examples of success – especially if you can pull it apart and show why it was successful. If you don’t have case studies of your own clients, then look for relevant stories on Facebook or in the news. An eclass describing “The five things they did right” would work well for topics like these: a crowdfunding success story, a Facebook complaint that was handled well, a newbie running a high-converting webinar.
  3. Product review. Do you use a product that you really like, and that makes your life easier / makes you more money? If it’s relevant to your membership site, then write about it. Introduce the product, then answer these questions about it: What does it do? How do you use it? What results did you get from it? What are its best features? What don’t you like about it? What does it cost? Where do you get it? Of course if you include an affiliate link then you may also generate an income from your recommendation.

And if you’re great at coming up with ideas, but not so good at writing them down…record yourself talking about it, and then get the audio transcribed. This costs about $20, and we’ll show you exactly how to do it at the workshop.

Thirty minutes of audio will turn into a good sized eclass. But remember to plan out what you’re going to say first, by jotting down 6-8 brief bullet points. That way your eclass is well structured and easy to follow. Hint: give the bullet points to your transcriptionist to make their job easier!

We’ll run through these and lots more easy ways to create lessons for your membership site at the workshop.

Here are the details:
*********************************************************************************
“How to Set up and Grow an Automated Income From Membership Sites” workshop is on 11-13 December 2015, in the ballroom at the Mantra Legends Hotel, Laycock St, Surfers Paradise.
*********************************************************************************
And here’s the link again to book your place:

We have limited the class size so we can tailor the program and make sure you’re getting the exact information you need. We’ll be allocating seats on a first-come-first-served basis, so please book your place now.

Any questions meanwhile, please email us.

Look forward to seeing you there!
Andrew and Daryl

PS – Here are some comments from attendees at the last Membership Site workshop we ran…

“Fantastic, valuable content on steps to build a membership site. Just a truckload of great stuff. A whole gamut of marketing strategies. Great energy and enthusiasm of A&D. The how-to, step-by-step approach was fantastic.” Jane McIntosh, Business Coach, Melbourne

“Amazing content over all, as always!! The sessions were complete, thought-provoking and inspiring. Don’t miss it!” Damian Walker, Consultant, Brisbane

“Really liked the straight forward, no-nonsense approach to presenting a truck load of ‘how to’ information. Absolutely worthwhile and a ‘must do’ to really set your site up with the best chance of success.” Miranda F. Cox, Racehorse Trainer, Nar Nar Goon, VIC

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Tip #3: The best way to market your membership site

Posted on 06. Nov, 2015 by .

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We’re often asked “Once I set up my membership site, what’s the best way to grow it quickly?”. The answer depends on a few things – there are more details below. We’ll also be spending a lot of time at the upcoming workshop showing you how to market your membership site. If you haven’t yet booked your place, here’s the link:

We test and measure lots of ways to market membership sites. What we find is that there is a huge difference in conversion rate depending on the type of marketing you do.

Basically, warmer traffic results in a higher conversion rate.

Here are our stats:

  • Speaking from stage – 40-50% (ie 40 – 50% of people who hear your message, end up buying)
  • Webinars – 20-30%
  • Emails to your own list, or someone else’s list – 10%
  • Social media – 5%
  • Cold traffic, eg free traffic from Google, Google Adwords – 1%

All of this of course depends on you having the right offer, targeted at the right people.

So what does this mean for you?

If you love the idea of speaking in front of groups, then speaking opportunities and webinars are the best place to start. You’ll fill your membership site quickly with just a few talks. You will need to create a killer presentation and offer, and we’ll show you exactly how to do that at the event in December.

If you hate the idea of speaking in front of a group, then emails are the best way to go. If you don’t have your own list then hunt out other people who’d be happy to promote you. Again, we’ll show you how to find and approach list owners at the event – it’s easier than you think, and can be VERY profitable if you do it right.

If none of that appeals to you, then Facebook marketing is a great option. At the event we’ll show you the very latest ways to promote your membership site on Facebook. But beware – there are a few traps for the unwary. We’ll show you how to avoid the pitfalls, and make sure you get cheap, highly targeted, warm traffic to your membership site.

We’re looking forward to sharing our marketing strategies with you at the workshop in December, so your marketing efforts are focused in the right direction.

Here are the details:
*********************************************************************************
“How to Set up and Grow an Automated Income From Membership Sites” workshop is on 11-13 December 2015, in the ballroom at the Mantra Legends Hotel, Laycock St, Surfers Paradise.
*********************************************************************************
And here’s the link again to book your place:

We have limited the class size so we can tailor the program and make sure you’re getting the exact information you need. We’ll be allocating seats on a first-come-first-served basis, so please book your place now.

Any questions meanwhile, please email us.

Look forward to seeing you there!
Andrew and Daryl

PS – We’ll send out more tips on creating an automated income from membership sites in the coming weeks. Let us know what you think, or if you have any questions you’d like us to answer.

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Tip #2: How to create a membership site in as little as 3 days

Posted on 02. Nov, 2015 by .

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Yes, it is possible to go from “concept to cash” in as little as 3 days with a membership site. We’ve done it numerous times, and so have our clients!

We’ll be demonstrating how to do it in detail at our up-coming workshop. If you haven’t yet booked your place at the workshop here’s the link:

The key to monetising your membership site quickly is to start by building just the things you need in order to launch your site. And once you’ve done that, to focus on your marketing.

Here’s how we build a membership site in just three days:

Day One:

  • Plan your membership site in detail. For your site to sell it needs to stand out from the crowd, provide overwhelming value, and provide real solutions to customers’ problems. We have a structured process we go through to identify these – and we’ll give you that process at the workshop
  • Design your website. We design the look and feel, and choose the domain name. It’s vital that these appeal to your market. We’ll give you our templates at the workshop
  • Decide on your offer. We use a 5 step process to come up with a “wow” offer. One that makes your customers go “I’d be stupid not to buy this!”. We then list out the components of the offer to create the Sign Up page of the membership site

Day Two:

  • Prepare the rest of your website. This includes components such as an opt in page to collect name and email, good quality content that you gift to potential members, testimonials (if you have them), Frequently Asked Questions, images, and videos if necessary

Day Three:

  • Prepare the first piece of content that members get when they join. With our system, members get one lesson a week for as long as they stay a member. One question we often get is “how long should a weekly lesson be?”. The answer is – long enough that members can get some wins each week in about an hour of implementing what you’ve taught.
  • Prepare and send your initial marketing, eg an email to your list or Facebook page. You only need to promote to about 200 people to start with, so you don’t need a massive list.

Joanna Martin and Greg Elliott created their membership site in just 3 days, emailed their list of 200 people and had 16 sales within the first 24 hours – that’s $800 a month from day one.

But of course if you have a bigger list then your results can be much higher. When Paul and Mary Balckburn launched their first membership site they sold 400 places on day one, for a total income of almost $20,000 a month.

We’re looking forward to sharing our whole system with you at the workshop in December, so you can start monetising really quickly.

Here are the details:
*********************************************************************************
“How to Set up and Grow an Automated Income From Membership Sites” workshop is on 11-13 December 2015, in the ballroom at the Mantra Legends Hotel, Laycock St, Surfers Paradise.
*********************************************************************************
And here’s the link again to book your place:

We have limited the class size so we can tailor the program and make sure you’re getting the exact information you need. We’ll be allocating seats on a first-come-first-served basis, so please book your place now.

Any questions meanwhile, please email us.

Look forward to seeing you there!
Andrew and Daryl

PS – We’ll send out more tips on creating an automated income from membership sites in the coming weeks. Let us know what you think, or if you have any questions you’d like us to answer.

Continue Reading

Tip #1: How to choose a lucrative topic for a membership site

Posted on 28. Oct, 2015 by .

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In preparation for our up-coming membership site workshop, we’ll be sending out lessons over the next few weeks, on how to create your very own automated income stream using this lucrative business model. If you haven’t yet booked your place at the workshop here’s the link:

So how do you choose the best topic for your membership site? After all, you don’t want to build it, only to discover it doesn’t sell. We have a set of 8 criteria that a successful membership site must have. It’s based on our findings from the hundreds of sites we’ve built over the last 10 years in multiple niches.

Here are the first 2 of the 8 criteria:

  1. Quality of your story or “hook”.

    Membership sites work best if you have a great personal story to share. People want to follow others who “walk the talk”.For example, personal trainer Jason Urbanowicz’s membership site shows people “How I went from making $20,000 a year to $100,000 a year as a personal trainer, working just 20 hours a week”. If you’re a PT struggling to make ends meet and working long hours, are you interested in Jason’s story? You betcha! So interested in fact, that Jason’s turned his membership site into a six to seven figure coaching business.

    But what if you don’t have your own story? That’s OK – you can borrow others’ stories. You can be the “reporter” of the information, and interview successful people in the niche you’re interested in. Do it right and it’s almost as powerful as having your own story.

  2. Size and location of the market.

    Ideally you’re after a topic that suits a worldwide market. After all, if you’re selling information then it doesn’t matter where your members are located.For example, Jacqui Coates is an artist who lives in Kapunda – a lovely rural town in the Barossa Valley in South Australia. Not a large local market! But Jacqui’s membership site on how to paint stunning flower portraits sells all over the world. She has clients in Vietnam, Japan, Norway, New Zealand, the UK, most states of America, and all around Australia.

    Last email we had from Jacqui she was holidaying with her kids on stunning Phi Phi Island, and finalising the purchase of a gorgeous French villa 2 hours south of Paris – which she was able to buy from the proceeds of her art coaching business.

    But what if you don’t have a topic that suits a global market? Yes, you can make a membership site work with only an Australia-wide market.

    After all, you only need 1,000 members at $49 a month to be making almost $600,000 a year.

    But if you’re going to target only Australia you’ll need to work a bit harder on your marketing. That means using more proactive selling methods, such as webinars, joint ventures with other list owners, and offline publicity. We’ll be going through these marketing techniques in detail at the workshop.

We’ll show you all 8 of the criteria at the workshop in December, so you make sure that your membership site is on the right track before you start.

Here are the details:
*********************************************************************************
“How to Set up and Grow an Automated Income From Membership Sites” workshop is on 11-13 December 2015, in the ballroom at the Mantra Legends Hotel, Laycock St, Surfers Paradise.
*********************************************************************************
And here’s the link again to book your place:

We have limited the class size so we can tailor the program and make sure you’re getting the exact information you need. We’ll be allocating seats on a first-come-first-served basis, so please book your place now.

Any questions meanwhile, please email us.

Look forward to seeing you there!
Andrew and Daryl

PS – Keep an eye out for more tips on creating an automated income from membership sites. We know once you start making continuity income you’ll be hooked!

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Inspiring Facebook case studies

Posted on 22. Sep, 2015 by .

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We love learning from case studies – seeing exactly how others are applying successful marketing techniques. At Kerry’s upcoming “How to Grow Your Business Using Facebook” workshop, she’s got loads of great case studies to share with you. You’ll hear from a bunch of Kerry’s successful clients about how they’ve used Facebook to generate thousands of dollars a month.

Here’s the link to book your place if you haven’t yet done so:

And here’s a sneak peak at some of the inspiring case studies you’ll learn from:

  1. A niched sportswear brand that’s consistently making $8k a month. All of the marketing has been through Facebook. And what’s most surprising, is that the business only takes 5-10 hours a month to operate
  2. A business in the health and beauty niche that was started just 7 months ago, and is now making over $50,000 a month. All the promotion has been on Instagram and Facebook
  3. A personal trainer who has created a 6- to 7-figure business using Facebook to sell bootcamps and franchises
  4. An events organiser who sells out his events within 2 weeks of promoting tickets on Facebook
  5. An accountant who’s added an extra $60,548 to his income by running 7 webinars over 2 months, all promoted on Facebook.

Plus loads more.

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“How to use Facebook to Grow Your Business” workshop is on 9-11 October 2015, in the ballroom at the Hotel Grand Chancellor, Hanlan St, Surfers Paradise.

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The workshop is all content, and you’ll be actively participating, so please bring your notebook!

Here’s the link again to register. If you are bringing a partner please ensure you register them separately, using a different email address from yours.

Timing is 9am to about 6pm each day.

See you there!

Andrew and Daryl Grant

PS – Here are some comments from participants at Kerry’s previous workshops:

“Great use of time to learn how to use Facebook and make money from it.” Peter O’Donnell, Gold Coast, Qld

“Generosity of shared info – Thank you! And the huge amount of work that you have done.” Vivienne Hill, Newcastle, NSW

Fantastic, eye opening, mind blowing information. I learned so much about Facebook.” Rochelle Finigan, Laidley Heights, Qld

“Excellent content, well presented. Great learnings to take you to another level. Thank you!” Lyn Bramich, Sydney, NSW

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Here’s how Facebook’s latest change can super-charge your business growth

Posted on 17. Sep, 2015 by .

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Yes (sigh) yet another change from Facebook. Another new thing to learn. But this time it’s one we think you’re going to love!

Facebook is about to roll out its new “Lead Ads”. In a nutshell, these are ads that make filling out an opt-in form on a mobile device as easy as tap-tap-submit. Facebook pre-fills the opt in form, so it’s much more likely that someone on a mobile device will opt in to your email list.

So, what does this mean for you and your business? Details are below, but first, if you want to see this new feature (plus a whole lot more of the latest in Facebook marketing) in action, then grab your tickets to Kerry Fitzgibbon’s live event coming up in a few weeks:

So, why do we think Facebook Lead Ads are so revolutionary? Here are our top 4 reasons:

  1. Anyone who makes serious money on Facebook will tell you that the best strategy is to first send visitors to an opt in page, build an email list, and then market to them. Since Facebook is still essentially a social platform, overt selling on Facebook is still a no-no.
  2. Up until now, getting people to opt in when they’re using Facebook on a mobile device has been difficult. Most people simply won’t go to the trouble of typing in their name and email on a tiny mobile screen. Opt in rates on mobiles are a tiny fraction of those on desktops.
  3. Given that 80% or more people use Facebook on a mobile device (and depending on your niche it can be over 95%), this has been a big problem if you’re wanting to build an email list quickly.
  4. The combined power of Facebook and email marketing puts your sales on steroids. Did you know that someone who opts in to your list from Facebook is up to 10-times more likely to buy from you, than someone who comes from a cold traffic source such as Google search? Obviously you want to maximise the number of opt ins you’re getting from Facebook.

Facebook Lead Ads for mobiles have the potential to grow your list many times faster than you currently are. We think it’s a game-changer. We’re looking forward to testing the new Lead Ads for mobiles, and sharing the results with you at Kerry’s event.

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“How to use Facebook to Grow Your Business” workshop is on 9-11 October 2015, in the ballroom at the Hotel Grand Chancellor, Hanlan St, Surfers Paradise.
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The workshop is all content, and you’ll be actively participating, so please bring your notebook!

Here’s the link again to register. If you are bringing a partner please ensure you register them separately, using a different email address from yours.

Timing is 9am to about 6pm each day.

See you there!

Andrew and Daryl Grant

PS – Here are some comments from participants at Kerry’s previous workshops:

“Energetic and informative. Up-to-date info.” Sharon Butcher, Melbourne, Vic

“Massive amount of useful information.” Katie Finlay, Harcourt, Vic

“Up to date marketing knowledge. A great deal of valuable information presented. You did an excellent job.” Bridget Noble, Brisbane, Qld

“These people are proven experts. It’s amazing for future business growth.” Barbie Cawthan, Gold Coast, Qld

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