The four mistakes most businesses make in their FB marketing

Posted on 25. Aug, 2015 by .

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Sadly it’s true – and very costly – most businesses make these 4 major mistakes with their Facebook marketing. Given that there are now 1.5 billion people on Facebook (and almost a billion using it every day), if your business is not on Facebook then you’re way behind. But with that amount of traffic comes a lot of competition and clutter. You need to do your Facebook marketing the right way to make it work.

So, what are the majority of businesses doing wrong? And how do you fix it? At her upcoming workshop, Kerry Fitzgibbon will show you how to do Facebook marketing the right way. If you haven’t yet picked up your 2 complimentary tickets here’s the link:

And here are the top 4 mistakes that businesses make in their Facebook marketing:

  1. They focus on building a fan base. Business owners think “more is better” when it comes to fans. So they run contests and poorly targeted ads and get a heap of new fans, but those fans are unlikely to be buyers. They’re low quality and poorly targeted.
  2. Next they focus on Reach (ie how many people see your stuff) as a measure of their success. Two problems here. First, if you have a poorly targeted fan base then your Reach is going to be low anyway. Second, Reach is far less important than your marketing message. Getting the right message in front of a small number of the right people will always outperform the wrong message in front of a large, untargeted group. Reach is NOT an important thing to measure.
  3. They focus on engagement. So, once business have built a poor quality list, and lamented the low Reach they’re getting, they decide that they must fix it by increasing engagement. They want likes, comments and shares. So what do they do? Put up lots of memes with cute pictures of kittens or generic motivational stuff. Sure it’s entertaining (so people will engage), but given that it’s practically unrelated to your business, it’s doing nothing to cement your relationship or promote your business.
  4. They focus on sales. Finally, businesses figure it’s time to sell something. After all, they now have a large fan base who love their memes of cute kittens and beautiful sunrises, right? Surely now is the time to make lots of offers and heaps of money? But if you’re marketing to the wrong people, with a message that they don’t relate to, then of course sales are going to be low.

It’s about now that most business owners throw up their hands in frustration, and declare that Facebook marketing was a complete waste of time, money and effort.
They give up.

But it doesn’t have to work that way. Many businesses are successful on Facebook, because they don’t follow the flawed model we just described. Instead, they use a process like this:

  1. Build an audience that truly cares about your business
  2. Create and share lots of helpful, relevant content
  3. Have a great website, that works hand-in-hand with your Facebook page to get you more high quality Facebook followers, and to make loads of sales.

It’s a simple and very effective process, but first you need to “unlearn” a lot of what you think you know about Facebook marketing.

At her event in October Kerry Fitzgibbon will show you exactly what you need to do to implement Facebook marketing the right way. It’s a system that has made a fortune for her clients.

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“How to use Facebook to Grow Your Business” workshop is on 9-11 October 2015, in the ballroom at the Hotel Grand Chancellor, Hanlan St, Surfers Paradise.

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The workshop is all content, and you’ll be actively participating, so please bring your notebook!

Here’s the link again to register. If you are bringing a partner please ensure you register them separately, using a different email address from yours.

Timing is 9am to about 6pm each day.

See you there!

Andrew and Daryl Grant

PS – Here are some more comments from participants at Kerry’s previous workshops:

“Loved the real ‘How to’ demonstrations. Cool tips. Great energy. Lots of brilliant, current, helpful info.” Karen Low, Gold Coast, Qld

“The amount of info was amazing. Content was fabulous.” Kimbra O’Keeffe, Sunshine Coast, Qld

“Kerry’s a great presenter, and well informed.” Michelle Lagana, Brisbane, Qld

“Energetic and informative. Up-to-date info.” Sharon Butcher, Melbourne, Vic

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Here’s who will benefit from Kerry’s Facebook workshop

Posted on 21. Aug, 2015 by .

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Did you see our email last week about the “How to use Facebook to Grow Your Business” workshop coming up? There’s lots more info about it on the website:

But if you’re not sure whether it’s for you, here’s who it’s designed to help.

-          You already have a business you love. Now you want to grow it faster. You’ve heard that Facebook is a great way these days to rapidly grow your list and make sales, but you’re not sure how to go about it. You don’t want to waste money on trial and error trying to make it work, and you’d like to learn how to do it properly

-          You’re relatively new to online marketing. You love the idea of creating other income streams but you’re not sure where to start. You’re concerned that it will be complicated and confusing. You want someone to show you step-by-step how to create and grow a reliable income stream from Facebook. You want enough detail that you can take the info home and implement it yourself

-          You’ve tried to use Facebook marketing before in your business and it just didn’t work. You’re frustrated because you hear about others doing really well with it. You know it’s probably because you’re using outdated strategies – Facebook changes so often it’s hard to keep up. You’re keen to update your skills and you prefer to get all the info in one intensive weekend. You only want to learn from someone with a proven track record, who “walks their talk”.

Kerry Fitzgibbon is one of the few Social Media experts we know who focuses on using Facebook to generate income, not just to make friends or “build your brand”.

At the event she’ll be showing you the very latest strategies that she’s been using to help her clients monetize Facebook.

Kerry will take you through lots of case studies and examples, so you can see exactly what’s working right now.

And yes, the workshop will be practical, step-by-step and easy to follow. You’ll leave with a clear and easy-to-implement action plan, so you know exactly where to start.

As a client of ours you get two complimentary tickets.

Here are the details:

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“How to use Facebook to Grow Your Business” workshop is on 9-11 October 2015, in the ballroom at the Hotel Grand Chancellor, Hanlan St, Surfers Paradise.

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The workshop is all content, and you’ll be actively participating, so please bring your notebook!

Here’s the link again to register. If you are bringing a partner please ensure you register them separately, using a different email address from yours.

Timing is 9am to about 6pm each day.

See you there!

Andrew and Daryl Grant

PS – Here are some comments from participants at Kerry’s previous workshops:

“Got some terrific, implementable tools, tips and strategies, and met some lovely people.” Karen Low, Gold Coast, Qld

“Just go. If you’re new to Facebook it will give you a great overview. If you’re more experienced it will help you put some monetising ideas into action.” Brigid Chapman, Lennox Head, NSW

“Amazing information. Very helpful in clarifying a rather confusing subject. Anyone could benefit from the information presented.” Linda Williams, Gold Coast, Qld

“So generous in sharing your wealth of knowledge!” Lisa Loakes, Brisbane, Qld

“I learned strategies I can take home and implement straight away. You’d be crazy not to go! It’s free and you’ll learn the latest and greatest social media strategies. You can’t lose.” Sarah Browne, Gold Coast, Qld

“I’ve wanted to start a business in social media for quite some time. Until now I hadn’t pieced it together enough to get started. Now I can say ‘I have a social media business’.” Deb McDiarmid, Sydney, NSW

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“How to use Facebook to Grow Your Business”

Posted on 20. Aug, 2015 by .

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Our Certified Social Media Strategist Kerry Fitzgibbon is running her next event “How to use Facebook to Grow Your Business” on 9-11 October. As a client of ours you get two complimentary tickets.

Please use this link to book your place:

Kerry’s one of the few Social Media experts we know who focuses on using Facebook to generate income, not just to make friends or “build your brand”.

At the event she’ll be showing you the very latest strategies that she’s been using to help her clients monetize Facebook.

Kerry will take you through lots of case studies and examples, so you can see exactly what’s working right now.

This workshop will suit you if you’re driving traffic to your info-product website, membership site, lead gen site, business website, or offline business.

And yes, the workshop will be practical, step-by-step and easy to follow. You’ll leave with a clear and easy-to-implement action plan, so you know exactly where to start.

Here are the details:

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“How to use Facebook to Grow Your Business” workshop is on 9-11 October 2015, in the ballroom at the Hotel Grand Chancellor, Hanlan St, Surfers Paradise.

*********************************************************************************

The workshop is all content, and you’ll be actively participating, so please bring your notebook!

Here’s the link again to register. If you are bringing a partner please ensure you register them separately, using a different email address from yours.

Timing is 9am to about 6pm each day.

 

See you there!

Andrew and Daryl Grant

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Final agenda, and last chance to book for the Online Success Training Program

Posted on 23. Jun, 2015 by .

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It starts this Friday! We’ve just talked to the venue, and we’ve managed to squeeze in a few more tables and chairs. If you haven’t yet booked your place this will be your last opportunity:

And here’s what we’ll be covering each day.

Day 1 – Friday 26 June: “How to Design your Internet Business”

  • How to come up with a winning idea and quickly test if it will be a goer
  • Our 5 criteria for a great online business idea
  • The two business models we use that consistently create a 6 or 7-figure income in 12-18 months
  • The exact steps we use to create a 6-figure business from scratch
  • A look inside one of the new businesses we created this year, that made $1,715 per month from scratch, and that took less than 2 hours to go “from concept to cash”

Day 2 – Saturday 27 June: “How to Build your Internet Business”

  • The quickest, easiest ways to build a targeted list of people keen to buy your products
  • What to give people in return for their name and email (hint: “free reports” no longer cut it)
  • How to build a great relationship with your list using “content marketing”, so you become the authority in your chosen niche
  • How to market to your list to make the most sales
  • What to sell – 11 high-value, low-cost, easy-to-build products that we regularly sell, and which have made us millions
  • Tips for building high quality products without expensive equipment
  • How to get others to build your products for free
  • New marketing strategies that can double your opt-in rate, increase sales up to 15 times, and reduce ad costs by up to 90%
  • The latest in getting free traffic from Google

Day 3 – Sunday 28 June: “How to Monetise your Internet Business”

  • How to sell lots of different products to your list so you can generate multiple streams of income
  • Our system to add continuity and higher-priced products to make your business even stronger
  • Process to get your mindset right so you don’t self-sabotage as you grow a 6-7 figure business

We’ll also show you lots of case studies from successful clients.

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The Online Success Training Program is on 26-28 June at the Hotel Grand Chancellor, Hanlan St, Surfers Paradise.
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Here’s the booking link again:

Look forward to seeing you there!

Andrew and Daryl Grant

PS – If you haven’t been to one of our events before and you’re not sure what to expect, here are some comments from past participants:

“Since attending the last workshop with you I have implemented a few strategies and I’m now earning $120,000 per annum, starting from zero. Thank you!” Symmone Gordon, Elanora

“Loved the step-by-step processes for everything – building lists, selling to them, how to create and sell memberships, etc, etc. The weekend info is invaluable.” Lynn May, Brisbane

“Just go! If you’re new it can give you an overview. If you’ve been before it will help you put the ideas into action.” Brigid Chapman, Lennox Head

“Lots of brilliant information, terrific, implementable tools tips and strategies. Met some lovely people. Lots of great, current, helpful info, examples and real demonstrations. Great energy, highly valuable, loved it, thank you!” Karen Low, Gold Coast

“Presentation was fantastic and overflowing with content. I’m excited about the prospects for the next 12 months. If you miss it, you need help!” Christine O’Connor, Melbourne

“I came unsure just how much I’d take away from it and whether I would get any real value out of it. I’ve paid $400 on airfares to get here, plus left my family for a week. I am just so excited and thankful for what I have gained from these 3 days and I feel empowered, not overwhelmed. It was very well presented and surprised me how well I was able to follow. Thank you so much.” Sheryn Rehrmann, Adelaide

“I’ve learnt so much from people who know what they’re talking about” Mell Danielsen, Brisbane

“So generous in sharing your wealth of knowledge.” Lisa Loakes, Brisbane

“These people are proven experts. The workshop is amazing for your future business growth and making money.” Barbie Cawthan, Gold Coast

“Learned strategies that I can take home and implement straight away.” Sarah Browne, Gold Coast

“Liked the depth, step-by-step training and strategies.” Bill O’Donnell, Brisbane

“Professional and fun delivery. Open and honest approach. This course will change your thinking about how to make money, and can change your life.” Mara Egan, Gold Coast

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Why did Channel 7 News contact this 17yo to do a story?

Posted on 16. Jun, 2015 by .

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Did you see this story on Channel 7 News a couple of nights ago? Clever 17 year old Caitlin Argyle has come up with a creative and “very-2015″ way to buy her first investment property. And it’s working!

Caitlin’s going to be sharing the strategy at our 3-day event in a couple of weeks – because it uses a great internet marketing tactic. To get the inside story on Caitlin’s strategy, plus a bunch of other great online business ideas, make sure you’re registered:

Here’s Caitlin’s strategy in a nutshell:

  1. Caitlin’s hoping to buy a 3 bedroom investment property on the Gold Coast for around $400,000 (big goal for a 17 year old!)
  2. She’s calculated that she needs to raise $48,000 to cover the deposit, buying costs, furnishings and first year’s expenses. The rest is covered by a mortgage against the property (which her parents are helping her to get), and her savings from her after-school job
  3. To raise the $48,000, she’s pre-renting the property (at a great price!) over the next 70 weeks to families who want to holiday on the Coast.

Talk about a great win-win! Seventy families get an awesomely cheap Gold Coast holiday, and Caitlin gets to buy her first investment property before she turns 18. We bet it won’t be her last!

At our event Caitlin will show you inside the marketing campaign she’s using to make all this happen.

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The Online Success Training Program is on 26-28 June at the Hotel Grand Chancellor, Hanlan St, Surfers Paradise.
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Here’s the booking link again:

Look forward to seeing you there!

Andrew and Daryl Grant

PS – We love these sorts of success stories, and have plenty more to share with you at our event. Here are some more comments from past participants.

“I loved seeing what normal people have achieved. You don’t need to have a degree, as the real people’s success stories showed. It really is possible, and can change my life.” Cherie Jaillet, Brisbane

“I really enjoyed your clients’ stories showing what’s possible. Great information, well worth the time, and no hard selling.” Jon Bruce, Sydney

“Just loved the quality of the information. The success stories were so inspiring and made me believe I could actually do it too! Well worth your while attending.” Louis Grey, Brisbane

“High quality information and strategies… all supported by evidence of real people getting real results! DO IT – It will change the way you think and give you a clear direction moving forward.” Frank Argaet, Soldiers Point, NSW

“Loved the entire event. The case studies rocked. If you want to change your life, you must attend. Just a huge eye opener, and amazing amount of information.” Lisa Howell, Mermaid Waters, QLD

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Here’s how we handle business failures

Posted on 11. Jun, 2015 by .

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Don’t you hate it when things don’t go as planned in your online business? It happens to us as well! The key to success is not “how to prevent failures”, but “how you handle failures when they happen”.

Here’s our formula – we’ll be helping you with lots of these at our Online Success Training Program at the end of this month. Here’s the link to book your place if you haven’t yet done so:

So, here’s how we handle it when things fail in our business:

Step one: Recognise that failure is a part of doing business. If you’re not failing, then you’re probably not doing anything! And don’t take it personally. If something fails it doesn’t mean that you’re a failure – it means that you’re testing and measuring, and you’ve just learned what to avoid doing in future.

Now this step can be easier said than done. You may understand it intellectually, and agree with it at a conscious level. But we’re not talking about “putting on a brave face” or “faking it ’til you make it”. We’re talking about believing it at a sub-conscious level. That’s why we include mindset training in all our workshops. We show you the tools we use, so you can tap in to and change your sub-conscious beliefs about failure.

Step two: Do some more learning. Things change so quickly online – something that was working last week suddenly is no longer working this week? Happens all the time. You need to stay up to date with the latest in “what’s working right now”. That’s why people come to our events over and over – to pick up the very latest techniques in one intensive weekend.

Step three: Get inspired by people who are getting great results. If things are not going well it’s tempting to complain to friends and relatives. And what do they do? Usually comfort you by telling you it’s time to “give up and do something easier”. They’re not being malicious – they want to stop you from hurting, and are doing that in the only way they know. But in the process they’re also stopping you from learning and growing. At our workshop you’ll get to meet and be inspired by people who are having wonderful successes online. And guess what – they all struggled at some stage. They’ve all had failures. And they’re all great examples of “why it’s worth it”!

Step four: Get advice from people who’ve “been there and done it”. This can save you loads of time and headaches! The techniques we take you through at our event are all tested and proven by us and our colleagues. We give you practical, step-by-step, here’s how we make it work. Not vague concepts that you’ll struggle to implement.

Let’s face it – we all need a shot in the arm every now and then – of new ideas, new motivation, and inspiring new people. That’s why we love running our events!

Here are the details again:
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The Online Success Training Program is on 26-28 June at the Hotel Grand Chancellor, Hanlan St, Surfers Paradise.
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Here’s the booking link again:

Look forward to seeing you there!

Andrew and Daryl Grant

PS – here are some more comments from past participants.

“Dear Andrew and Daryl. I believe this weekend has been life-changing for me. And life needed a change! For the first time in a very long time I feel enthusiastic and hopeful about my future. I’m an intelligent woman, very well qualified and resourceful. Now I have the tools to get started online. I will put your education into action – in fact I already have. Thank you for giving me hope and positivity.” Keri Algar, Byron Bay

“It was great to see lots of people being successful online and growing.” Leanne Argyle, Gold Coast

“You would be crazy to miss this event! It is something that will change your mindset – beliefs about yourself and about money. You’ll realise that a truly passive income is easily achievable!” Heidi Cuschieri, Surfers Paradise

“You helped me see the potential through others’ stories and achievements. The event was a great mix of teaching, testimonials, and question sessions. Thank you Andrew and Daryl for your generous gift of so much information. If you’re going, make sure you can get to all 3 days, as each day builds on the one before.” Karen Gosling, Gold Coast

“I loved seeing what normal people have achieved. You don’t need to have a degree, as the real people’s success stories showed. It really is possible, and can change my life.” Cherie Jaillet, Brisbane

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Yes, breast-feeding mothers are welcome at our workshop

Posted on 02. Jun, 2015 by .

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Not sure if you’ve seen the viral response to a Rockhampton café’s stance on breast-feeding mothers? It’s a heart-warming story of a café owner who stood up to a patron who took it upon himself to ask a breastfeeding mother to cover up.

When posted on Facebook, the café’s response (asking the offended patron to leave, as the café was “breast-feeding friendly”), has garnered support from around the world. So far they’ve had over 6,000 Likes and over 400 shares. They’ve had over 300 5-star reviews, and made news all around the world.

So, why did the message go viral? Clearly it wasn’t done as a marketing tactic. Yet it’s worked better than most pre-planned marketing.

We’ve listed the learnings from the café’s success below. And of course at our event later this month we’ll show you lots more examples of what makes great marketing. If you haven’t yet done so, here’s the link to book your place:

Here are the lessons from this great example that you can apply to your business:

  1. The café has a clearly defined niche. They don’t cater to “anyone who drinks coffee”, but specifically to young mums. The more defined your niche is, the clearer your marketing message. It makes you stand out from the competition.
  2. They are prepared to stick to that niche and turn away customers who don’t fit. By asking the anti-breastfeeding patron to leave they have alienated a portion of the market. But they recognise that “not everyone is our customer”. And so they create an even-stronger bond with their target market.
  3. Their customers are passionate and vocal about their beliefs. You just need to read the comments to see the level of emotion that this has triggered. Comments are full of words like “stunned”, “appalled”, “stupidity”, “uneducated”, “shame”, “pathetic” (for the complaining patron), and “awesome”, “incredible” “gutsy” and “beautiful” for the café. When was the last time your clients showed this level of emotion about your business?
  4. The topic is polarising, meaning that people take one side or the other, rather than sit on the fence. This gets people talking about your business. Yes you get detractors (and you do need to be a bit thick-skinned at times), but when your supporters leap to your defence, you know you’ve got a strong business.

How does your business stack up against these criteria? What changes could you make? At our up-coming event we’ll show you the checklist we use to identify the quickest ways to grow your business. Sometimes all you need are a few small changes to make a massive improvement.

And yes, breast-feeding mothers are very welcome at our event! In fact we love to have kids of all ages attend. We think the younger you start learning about running your own internet business the better. While a breast-feeding bub may not be taking in much of what we’re teaching, your teenager certainly will. We’ve had our kids attend marketing workshops from age 10 – they pick up ideas that they just don’t get at school.

Here’s the link again to book:

Look forward to seeing you (and your family!) at the event.

See you there!

Kind regards

Andrew and Daryl

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[Case study] These clients are doing so well we’re green with envy!

Posted on 26. May, 2015 by .

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Got a gorgeous email a few days ago from Monika and John Mundell, that we just had to share. They’ve been clients of ours for a few years, and about 18 months ago decided to start living an enviable “internet lifestyle” – travelling the world supported by their completely portable online business.

There are more details about what Monika and John are doing below, but first up, if you love the idea of travelling long term, supported by your internet business, then make sure to book your place at our Online Success Training Program in June:

If you haven’t met them before, Monika is a copywriter / coach specialising in helping “sassy women in business”. John is Monika’s support team, cheer squad and personal chef (he’s worked as a chef at some of the best restaurants in the world, so yes, Monika is a VERY lucky woman!).

One of the main things that’s allowed them to travel is Monika’s membership site. She has a 12-month membership program called the Project Completion Society. She serves a tribe of amazing courageous women, with membership starting at $100 a month.

Here’s Monika’s description of some of the fantastic adventures they’ve been on.

“We’re in France right now, until the beginning of August. We’re smack bang in the country, with no neighbours and lots of vineyards around us. Great location and Bordeaux wines. :)

“So we tend to the garden, John is renovating stuff and I’m cracking on with business. Having tons of fun. Going location-independent was the best move we ever made. We’re so much happier now and there’s no boredom.

“Life is an exciting adventure. We’re meeting tons of amazing people, make friends around the world and live every day in gratitude. I definitely have become much calmer and happier.

“Last year we did seven cruises and this year we’ve cruised from Buenos Aires to Venice (22 nights). Was absolutely brilliant. We’re booked to cruise out of Southampton at the end of October to Miami (10 days at sea, yay). Then we’re meeting friends for a little road trip up to Georgia and back. And then, we’re going back to Medellin, for Xmas and New Year. Love that place and its people.

“Next year we’re likely to meet our Japanese friends again for another sailing tour on their yacht in Japan. They’re begging us to come back. :)

“From there we’re heading back to Europe because I’m doing my first high-end retreat here in France at the end of July. Really excited about that. Other than that, after we leave here we’ll walk the Camino in Spain (yep the whole 35 days or so), and then head back north, towards the UK before cruising out.

“Andrew and Daryl, you guys were instrumental to my mindset and success.”

(Monika and John – huge congratulations from us! You’re an inspiration and a great example of how an internet business can change your life! And we’re more than a little jealous of the amount of cruising you’ve done…)

So – if you want to learn the steps to creating an online business that gives you the Freedom to do what you want, when you want, then you need to be at our Online Success Training Program in June.

Here’s the link to find out more, and to book your place:

See you there!

Kind regards

Andrew and Daryl

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What makes our workshop different?

Posted on 25. May, 2015 by .

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It’s just a month or so until we run our Online Success Training Program on the Gold Coast. As usual loads of people have gotten in early with their registrations. If you’re one of them – welcome! We look forward to seeing you there!

If you haven’t yet registered (but you’ve been meaning to), then here’s the link again:

And here are some more comments from happy past-attendees:

“Mountains of brilliant content and real life case studies of people implementing this stuff. If you’re interested in learning about how to build an internet business – it’s a must do.” Janine Beck, Hobart Tasmania

“I’ve been to a ton of these workshops. This one was way better than all of them – had a lot more info and actually gave me the confidence to proceed. You have to come. The information you get is absolutely priceless. Thank You Andrew and Daryl!” Joanne Constanzo, Coomera Qld

“The workshop doesn’t just give you a teaser, but actual steps on implementing what they teach. If you’re serious about making a passive income online, you’ve got to GO!” Haylang Cheung, Brisbane

“The 4 Day event opened me up to a whole new world. Fantastic strategies from start to finish. I just wish I had come years ago. Don’t make the same mistake I did.” Louise Dawson, Country Victoria

“High quality information and strategies… all supported by evidence of real people getting real results! DO IT – It will change the way you think and give you a clear direction moving forward.” Frank Argaet, Soldiers Point

“Loved the different strategies and models that were presented. There is absolutely the possibility to create a passive income stream. I would advise you to come along!” Carol McHugh, West End Brisbane

So, what’s different about our workshop?

Well if, like us, you go to loads of workshops, then you probably know what you love (and hate) about them! One thing that really frustrates us is the “teaser”!

You know, the presentations where you get shown just enough of a system to know that you’re interested, but not enough to actually implement it?

And yes, it’s always followed by a sales pitch, where for a mere few thousand you can get all the answers. Now don’t get us wrong – we buy loads of these. Yes, we are course junkies!

But here’s the thing. We know what we really love, is when the presenter gives not just the “tease”, but the real nuts and bolts. Enough information so that we can implement it and get results straight away, without having to fork out more money.

Now if you’ve met us before, you’ll know that we believe in treating people the way we like to be treated.

So that’s why our workshop is packed with practical, step-by-step, how-to info on setting up your online business.

Over the three days we walk you through the whole process of building an online business – step-by-step, from start to finish. In enough detail that you can go out and implement it straight away.

We’d love to have you come along and enjoy the workshop yourself. Here’s the link again:

If you have any questions, please email us at support@ourinternetsecrets.com

See you there!

Kind regards

Andrew and Daryl

PS: If you’re planning on bringing a friend with you, please fill out the registration form once for yourself and fill out another one separately for them, or give them the link:

and ask them to register. Although we’re providing you with two tickets, everyone must be registered to gain entry.

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The REAL Reason We Left Australia

Posted on 18. May, 2015 by .

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OK, stop and think for a minute. What was it that made you open this email? We bet CURIOSITY was the main reason, right? We do get asked quite a bit why we left Australia, but before we tell you why, let us tell you how we left Australia.

…Email marketing was the key tool that allowed us to make the move. You see, email marketing is statistically still the best way to create an automated income. And it’s automated income that gives you the freedom to do what you want, when you want (that’s our definition of true freedom).

At our upcoming training program in June we’ll show you the keys to creating a sustainable, long-term automated income – and a lot of it relies on great email marketing. Click here to find out more and book your place if you haven’t yet done so:

Yes, we know – email marketing isn’t the newest, sexiest marketing tactic. But in all of the testing, measuring, and research we do, it still comes out as the easiest, cheapest, most consistent way to make sales.

Jeff Walker (the Product Launch Formula guy) said in an email last week “The reality is email is the single strongest tool for making money online. Period.”

We think some people have gone cold on using email marketing because they’ve simply gotten bored with it. Not because it’s stopped working.

Does it surprise you that email marketing is still THE best marketing tactic you can use? Maybe all the hype around social media has you thinking that Facebook, YouTube, Twitter or Pinterest is the only way to go? The reality is, while these platforms are great for grabbing attention and building a list, they’re not so great for making a sale. For that you still need email marketing.

Here are the benefits of email over social media:

  • With email, you own the list. With social media platforms, the list belongs to the platform and they can choose to close your account at any stage
  • Do too much selling on social media and you end up looking like the Amway salesman at the party. But selling via email is fine.
  • It’s free to market to your email list, whereas these days you need to advertise to get seen, especially on Facebook
  • Every name on your email list is worth $1 – $2 per month (if done correctly), versus just a few cents per follower on social media

So are we telling you that social media is a waste of time? Not at all! Facebook in particular is great for BUILDING your email list. In fact, someone who has gotten to your email list from Twitter or Facebook buys three times as much as someone who’s come in from a “cold” source.

At the training program in June we’ll show you the best ways to communicate with your clients and make sales. These days (given the number of emails people get) you need to do some clever stuff to get people to open your emails, and to make email marketing work. Specifically, we’ll cover:

  • How to write emails that get the highest open rates
  • How to create a series of emails that get people to buy – without annoying them and having them unsubscribe
  • How to nurture your email list and build a great relationship with them, so they look forward to receiving your emails
  • The one simple mistake that many email marketers make, that can reduce your sales by up to 93%

Yes, we love email marketing. It was one of the key pillars that has allowed us to reach our travel and lifestyle goals.

So what was the REAL reason we left Australia? Well, there were lots of reasons – we love to travel and experience new things, we want our kids to learn about the world by experiencing it, and the global opportunities we’re finding are massive…but the REAL reason? Because we can. That’s what an automated income has meant for us. Now we’d love to help you create the same freedom in your life – so you have the choice to do whatever you want without being tied to a job.

At the event we’ll walk you through our system to build an automated online income, from concept-to-cash. Email marketing is one important component of that. Here’s the link again to book your place:

See you there!
Andrew and Daryl

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